{"id":935,"date":"2010-10-23T14:28:13","date_gmt":"2010-10-23T17:28:13","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=935"},"modified":"2010-10-23T14:28:13","modified_gmt":"2010-10-23T17:28:13","slug":"adwords-como-se-cuentan-las-impresiones-con-google-instant","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/adwords-how-to-count-impressionen-mit-google-instant\/","title":{"rendered":"AdWords: Wie werden Impressionen mit Google Instant gez\u00e4hlt?"},"content":{"rendered":"

Eine Frage, die viele Leute besch\u00e4ftigte, die beim Start von Google Instant mit AdWords werben, war die Art und Weise, wie die Impressionen unserer Anzeigen gez\u00e4hlt werden.<\/p>\n

Dies hat schwerwiegende Auswirkungen, da unsere Klickrate je nach Anzahl der Impressionen variiert, was wiederum verschiedene Faktoren wie den Qualit\u00e4tsfaktor, die Kosten pro Klick, die durchschnittliche Position unserer Anzeigen usw. beeinflusst.<\/p>\n

Um die Skalen auszugleichen und drastische Abweichungen bei den Klickraten zu vermeiden, z\u00e4hlt Google Instant Impressionen unterschiedlich.<\/p>\n

Die 3 Situationen, in denen Google Instant Impressionen z\u00e4hlt, sind:<\/strong><\/p>\n

1)<\/strong> Wenn ein Benutzer eine Suchabfrage eingibt und auf eine beliebige Stelle auf der Seite klickt.<\/p>\n

2) <\/strong>Der Benutzer w\u00e4hlt eine bestimmte Suche aus, indem er auf \u00abSuchen\u00bb klickt, die \u00abEingabetaste\u00bb dr\u00fcckt oder eine der \u00abVorhersagen\u00bb ausw\u00e4hlt.<\/p>\n

3)<\/strong> Wenn der Benutzer aufh\u00f6rt zu tippen und die Ergebnisse mindestens 3 Sekunden lang angezeigt werden.<\/p>\n

Pers\u00f6nlich habe ich mit Google Instant keine sehr drastischen Variationen der Klickrate erlebt. Vielleicht wird dies mit der Zeit oder insbesondere bei einigen Konten deutlicher.<\/p>\n

Welche Schlussfolgerungen k\u00f6nnen Sie aus dem Einfluss von Google Instant auf Ihre Kampagnen ziehen, nachdem das "Fieber" von Google Instant eine Weile vergangen ist?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"

Una duda que asalt\u00f3 a mucha gente que anuncia con Adwords cuando se lanz\u00f3 Google Instant, fu\u00e9 la forma que se utilizar\u00eda para contabilizar las impresiones de nuestros anuncios. Esto acarrea implicancias serias, ya que dependiendo de c\u00f3mo se contabilizan las impresiones variar\u00e1 nuestro CTR, que a su vez influye en diversos factores como el…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[74,14,82,131],"class_list":["post-935","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-enlaces-patrocinados","tag-google-adwords","tag-google-instant","tag-ppc-google-adwords"],"aioseo_notices":[],"yoast_head":"\nAdwords: C\u00f3mo se cuentan las impresiones con Google Instant? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Adwords: C\u00f3mo se cuentan las impresiones con Google Instant?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/adwords-how-to-count-impressions-with-google-instant\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adwords: C\u00f3mo se cuentan las impresiones con Google Instant? 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