{"id":943,"date":"2010-11-07T01:17:12","date_gmt":"2010-11-07T04:17:12","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=943"},"modified":"2010-11-07T01:17:12","modified_gmt":"2010-11-07T04:17:12","slug":"google-adwords-formatos-de-anuncios-mobile-y-video","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/google-adwords-handy-und-video-anzeigenformate\/","title":{"rendered":"Google AdWords: Handy- und Video-Anzeigenformate"},"content":{"rendered":"

In den letzten Tagen half ich zwei Mitarbeitern bei der Vorbereitung auf die GAP-Pr\u00fcfung (Google Advertising Professional). Nachdem sie die Pr\u00fcfung bestanden hatten, sagten sie mir, dass ihr gr\u00f6\u00dftes Problem bei den Fragen zu Formaten und Standards f\u00fcr Handy- und Videoanzeigen liege.<\/p>\n

Es ist durchaus m\u00f6glich, dass viel mehr Menschen diese Schwierigkeit haben, da die meisten von uns eher daran gew\u00f6hnt sind, t\u00e4glich mit Text- und Bannerwerbung zu arbeiten.<\/p>\n

Die richtige Beantwortung dieser Fragen kann bedeuten, dass Sie einen sehr guten GPA \u00fcber dem 90% erreichen oder im schlimmsten Fall die Pr\u00fcfung zumindest bestehen.<\/p>\n

Achten Sie darauf und lernen Sie die folgenden Daten kennen, da diese bei der Erfassung der GAP sehr n\u00fctzlich sein k\u00f6nnen.<\/strong><\/p>\n

<\/p>\n

Mobile Anzeigenformate<\/h3>\n

<\/span><\/strong><\/p>\n

Akzeptable Dateiformate sind: .gif, .jpg oder .png.
\nMMA-kompatible Bannergr\u00f6\u00dfen<\/b>
\n300 \u00d7 50 (bis zu 7,5 KB)<\/p>\n

216 x 36 (bis zu 4,5 KB)<\/p>\n

168 x 28 (bis zu 3 KB)<\/p>\n

300 x 75 (bis zu 7,5 KB)<\/p>\n

216 x 54 (bis zu 4,5 KB)<\/p>\n

168 x 42 (bis zu 3 KB)<\/p>\n

Kompatible Gr\u00f6\u00dfen f\u00fcr iPhones und andere Handys mit vollem Browser<\/strong><\/p>\n

300 x 50<\/p>\n

200 x 200<\/p>\n

250 x 250<\/p>\n

300×250<\/p>\n

Weitere Informationen finden Sie unter folgendem Link: Mobile Anzeigenformate<\/a><\/p>\n

<\/p>\n

Videoanzeigenformate<\/h3>\n

<\/span><\/strong><\/p>\n

Click-to-Play-Videoanzeigengr\u00f6\u00dfen: <\/strong><\/p>\n

– 300×250<\/p>\n

– 336×280<\/p>\n

Der Inhalt von Videoanzeigen enth\u00e4lt m\u00f6glicherweise keine Inhalte<\/strong><\/p>\n

- Material f\u00fcr Personen \u00fcber 18 Jahre.<\/p>\n

- Sex-Themen f\u00fcr Erwachsene.<\/p>\n

- Grobe, beleidigende oder unanst\u00e4ndige Sprache.<\/p>\n

Bildanforderungen \u00f6ffnen<\/strong><\/p>\n

–<\/strong> Gr\u00f6\u00dfe von 50 KB oder weniger.<\/p>\n

– <\/strong>JPEG-, PNG- oder GIF-Format.<\/p>\n

- Die Gr\u00f6\u00dfe der Bilder wird auf 300 \u00d7 250, 336 \u00d7 280 ge\u00e4ndert.<\/p>\n

Videoanforderungen<\/strong><\/p>\n

- Gr\u00f6\u00dfe 75 MB oder weniger.<\/p>\n

- Maximale Dauer von 2 Minuten.<\/p>\n

- Mindestens 14 Bilder pro Sekunde (ideal 30 FPS)<\/p>\n

Sie m\u00fcssen nicht f\u00fcr jeden Anzeigentyp separate Videodateien hochladen, aber Google passt die Gr\u00f6\u00dfe der Datei automatisch an die beiden Gr\u00f6\u00dfen an.<\/p>\n

Wenn Sie an der GAP Fundamentals-Pr\u00fcfung teilnehmen m\u00f6chten, biete ich Beratung an, bei der Sie mir Ihre Fragen stellen und Sie bei der Vorbereitung auf die Pr\u00fcfung unterst\u00fctzen k\u00f6nnen. Sie k\u00f6nnen mich \u00fcber den folgenden Link kontaktieren: Kontakt Formular<\/a><\/p>","protected":false},"excerpt":{"rendered":"

En estos \u00faltimos d\u00edas estuve ayudando a dos compa\u00f1eros de trabajo a prepararse para el examen GAP (Google Advertising Professional) y luego de aprobado el examen ambos me comentaron que su mayor problema estuvo con las preguntas sobre formatos y normas de anuncios Mobile y de Video. Es muy posible que mucha m\u00e1s gente tenga…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[44,84,14],"class_list":["post-943","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-gap","tag-google-advertising-professional","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"\nGoogle Adwords: Formatos de Anuncios Mobile y Video - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Formatos de Anuncios Mobile y Video. Consejos para aprobar el examen Google Advertising Professional Fundamentals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/formatos-de-anuncio-google-adwords-mobile-and-video-ad\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Formatos de Anuncios Mobile y Video - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google Adwords: Formatos de Anuncios Mobile y Video. Consejos para aprobar el examen Google Advertising Professional Fundamentals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/formatos-de-anuncio-google-adwords-mobile-and-video-ad\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-11-07T04:17:12+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/formatos-de-anuncio-google-adwords-mobile-and-video-ad\/\",\"url\":\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/formatos-de-anuncio-google-adwords-mobile-and-video-ad\/\",\"name\":\"Google Adwords: Formatos de Anuncios Mobile y Video - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"datePublished\":\"2010-11-07T04:17:12+00:00\",\"dateModified\":\"2010-11-07T04:17:12+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Google Adwords: Formatos de Anuncios Mobile y Video. Consejos para aprobar el examen Google Advertising Professional Fundamentals.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/formatos-de-anuncio-google-adwords-mobile-and-video-ad\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/formatos-de-anuncio-google-adwords-mobile-and-video-ad\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/formatos-de-anuncio-google-adwords-mobile-and-video-ad\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Adwords: Formatos de Anuncios Mobile y Video\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/de\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Adwords: Formatos de Anuncios Mobile y Video - Marketing y Anal\u00edtica Digital","description":"Google Adwords: Formatos de Anuncios Mobile y Video. Consejos para aprobar el examen Google Advertising Professional Fundamentals.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/formatos-de-anuncio-google-adwords-mobile-and-video-ad\/","og_locale":"de_DE","og_type":"article","og_title":"Google Adwords: Formatos de Anuncios Mobile y Video - Marketing y Anal\u00edtica Digital","og_description":"Google Adwords: Formatos de Anuncios Mobile y Video. Consejos para aprobar el examen Google Advertising Professional Fundamentals.","og_url":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/formatos-de-anuncio-google-adwords-mobile-and-video-ad\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2010-11-07T04:17:12+00:00","author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Verfasst von":"Guillermo Pareja","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/formatos-de-anuncio-google-adwords-mobile-and-video-ad\/","url":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/formatos-de-anuncio-google-adwords-mobile-and-video-ad\/","name":"Google Adwords: Formatos de Anuncios Mobile y Video - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"datePublished":"2010-11-07T04:17:12+00:00","dateModified":"2010-11-07T04:17:12+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Google Adwords: Formatos de Anuncios Mobile y Video. Consejos para aprobar el examen Google Advertising Professional Fundamentals.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/formatos-de-anuncio-google-adwords-mobile-and-video-ad\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/formatos-de-anuncio-google-adwords-mobile-and-video-ad\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/formatos-de-anuncio-google-adwords-mobile-and-video-ad\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Google Adwords: Formatos de Anuncios Mobile y Video"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/de\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/posts\/943"}],"collection":[{"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/comments?post=943"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/posts\/943\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/media?parent=943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/categories?post=943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/tags?post=943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}