3 Factors why they don't follow you back on Twitter

Although I have not used Twitter for professional purposes for a long time, there is a trend that I see very often and the worst thing is that it even occurs among people who are looking for professional contacts on Twitter.

Many times they followed me and I am a guy with a great predisposition to return the gesture and give a personal greeting to the new relationship that I just made ... but I only return the follow if there is a minimum of relevance in our common interests since reading anything on my timeline does not help me meet my goals.

There is no "correct" way to use Twitter, but if you are looking to use it for serious purposes, these are 3 factors that are possibly costing you good professional relationships on Twitter.

1) Avatar: A photo of you or your company logo is more than enough, even many times it is very good to see an image with intelligent humor or related to your market.

Remember that you have to build trust and you only have a few seconds to convince yourself that you are not just another spammer.

2) Biography: Although you do not have much space to explain your whole life, it is enough space to explain what you do professionally, what your interests are, what you want to learn or where you want to go ... if there is plenty of space you can even put some more personal information to create empathy .

Many times I came across profiles that had some "smart phrase" or reflection of their own without ever mentioning what they do professionally, I usually consider that these users have no interest in creating professional relationships and are more oriented to talking with their friends or sharing the moments of their daily life.

Worse still those users who do not have a biography, the idea of this option is to give "non-variable" information about us because they can just visit our profile at a time when our latest tweets are more personal or uninteresting.

3) Latest tweets: If you don't have a trustworthy photo and you don't have a bio, You still have a very valuable last resource… your latest tweets.

Although the idea of my Twitter profile is to create professional contacts, I still use it to socialize and have fun, however I always try to keep a balance.

If someone reviews your profile and sees that your tweets are not relevant to the topic you say you are talking about, the chances that they will follow you decrease, Ideally, at least your latest tweets are relevant to your audience / market.

This is just a personal assessment, what do you think are other factors that prevent you from being followed? 😉