How to take advantage of the Google Ads optimization score

The optimization score is a value that Google gives to your account to evaluate if your campaigns are in the best possible state or if there is potential to recommend optimizations.

Some of the things that Google takes into account to give this score are: Keywords and targeting, bids and budget, ads and extensions, as well as troubleshooting.

Variables such as statistics, settings and the status of your account and your campaigns are taken into account to assign a value. Also the impact of the available recommendations or the history of the recommendations made previously, will be included within the evaluation elements. Finally, trends in the ad ecosystem will also be considered when generating these suggestions. All these elements are analyzed in real time.

The score goes from 0 to 100%, if you have 100% it means that the account is in the optimal state in which it can perform at its best and obtain the best results. As these recommendations suggested by Google are implemented, the score of the account will also improve.

I recommend that you start using this tool to be able to increase the results of your campaigns and favor your business objectives.