5 strategies to promote your business using LinkedIn stories

Did you know that a third of the 500 million Instagram stories shown daily are for commercial purposes? That's how it is. In the same way that brands share their content on Instagram, LinkedIn hopes to give its users the ability to use stories on its platform.

Like Instagram stories, LinkedIn allows you to create videos up to 20 seconds long and later host them on the user's profile. Once the "story" is uploaded, people will be able to access it for a full day before it disappears.

When determining whether to use this type of content in your digital strategy, you should ask yourself if it is necessary for your brand to create stories on LinkedIn, and then know what they are and if this type of content is consistent with the rest of your communications.

In general terms, the answer is always a resounding yes, since this type of content gives you a new opportunity to communicate with your users in a way that is already known to them. However, I recommend that you review your strategy and the scope of your ability to determine if this practice is useful for your brand.

What are LinkedIn Stories?

Like on Instagram, Facebook and Snapchat, LinkedIn stories allow you to present images and videos, add stickers, ask questions, mention other accounts or users.

Depending on the country where you are located, the possibility of viewing and creating stories may or may not be available, however, as announced by the professional network, each week this function will be enabled in a new region.

What's important about this release is how stories are becoming a must-have for all platforms. That is why I share with you below a graph with the number of publications that were made on Instagram during the last 5 years.

What I am trying to explain with this table is how users have turned from generating content in their profiles to creating stories even though they disappear a day later.

5 Strategies to Promote Your Business Through LinkedIn Stories

Initially it might be thought that the stories work well only for the users of mass consumer goods or final consumers. However, these types of tactics can help improve business-to-business relationships. That is why I present you some ideas that can help you enhance your content.

1. Share activities in real time

LinkedIn stories have a limited lifetime, making them ideal for communicating less elaborate and even more improvised material as it happens.

Sharing information in real time is a great strategy since, for example, corporate events or product presentations are an excellent way to attract potential customers. This way of sharing content allows your audience to see the references of your company in a relaxed way by sharing valuable information for them.

Publishing stories also helps improve user interaction with your brand. Take advantage of the speakers and speakers of your events to make a short presentation that motivates your audience to want to know more about your content in general.

2. Share stories with your clients' testimonials

Regardless of the generation to which you belong, chances are that you trust the advice or recommendations that other consumers make regarding a brand or product. In the same way, the so-called millennials, who already have incorporated almost all the customs of the digital age, will soon become the decision makers of the companies that seek your services and products. That's why I recommend that you use the good relationship you have with your existing customers to drive new conversions.

3. Share tips and updates

Stories are an excellent tool to generate demand since your most loyal followers or those interested in your offer will see your content. That is why it is recommended that you use this tool to show new features of a product or to make exclusive offers for LinkedIn users.

4. Be the first to share content

If you are one of the first brands that can publish LinkedIn stories in your territory, I recommend that you take advantage of being the first to implement this action and thus gain an advantage over your competition.

With this in mind, it may be appropriate to use stories to communicate news about your company or your industry, with the sole objective of appearing in your followers' feed and thus making the most of the fact that your competitors are not making stories yet.

5. Create a corporate question and answer section

As with Instagram stories, on LinkedIn you can also start showing what happens behind the scenes in your company so that your audience can see the more human side of your brand. This type of insurance action will give you a greater exposure than if you only show institutional content. In this sense, the stories themselves, due to their relaxed style, allow you to play with these less harsh lines of content that allow you to get closer to your followers.

To generate a question and answer section in your LinkedIn stories, you can start by showing people who belong to your organization live. Giving your most skilled employees the opportunity to share knowledge with your followers is a great way to grab the attention of your potential customers. It also allows your current customers to see and interact with those employees with whom they do not have much contact, which once again brings your users closer to your brand.

In order to generate questions in your sessions, you can ask your followers to send their concerns beforehand. Doing so can facilitate the type of response the host gives and thus avoid miscommunication and unnecessary improvisation.

Dos and Don'ts with LinkedIn Stories

• Invest time in your strategy

Although the previous organization is important, part of the success of this content format is the naturalness and "simplicity" of the pieces. Keep in mind that planning does not mean formalizing. Also keep in mind that stories only last for 24 hours so the effort of creation must be measured in proportion.

• Empathize with your followers

People want real communications for themselves and for their companies. That is why I recommend that you let your brand be an important point, but that you let the human team shine more and more. This is also an excellent opportunity for you to show yourself in front of your clients and for them to get to know you in those aspects that you want to share.

• Don't be too casual.

Just as informality is important, it is also important that you have a very clear filter of what content is worth publishing and what simply does not add to your strategy. In this regard, quality is essential since if it is not correct it can make your company look less professional than it really is. That is why I recommend you determine certain limits to take care of your content and your brand.

Conclution

If you are communicating job offers or launching a product, you can take this opportunity to reach a wider audience with your communications. If you consider LinkedIn Stories to be something your business needs, I recommend adopting them as soon as possible to maximize the impact of being the first to post content to this location.