6 Analytics Statistics Every Business Should Know About Their Customers
Customers are the beginning and the end of any business. This is why companies in the digital age spend a lot of money on market research and consumer behavior. After all, meeting customer needs and expectations should be the top priority for any company.
Assuming what the characteristics of an audience are is a serious mistake when it comes to marketing. On the contrary, guessing what the behaviors of your audience are can lose you a lot of money. That is why it is recommended that you collect as much data as possible from your customers from the use of Analytics tools.
The importance of Analytics information
Your customers can leave a lot of valuable information on your website, in search engines and on social networks. In the right hands, this data is a great treasure, allowing companies to better understand their audiences. Based on this information, your company can adjust its marketing strategy to optimize results.
Analytics methods basically collect information on the behavior of your customers. By studying this information, the company can identify potential customers and plan strategies that attract new customers and retain old ones. These processes are the foundations of a solid marketing strategy.
The main information you need from your customers
A well-run company should not have great difficulty in gaining new customers and retaining old ones, and should instead be able to communicate effectively with its audiences. It is in this way that the use of Analytics tools to know your audience allows you to evaluate if your company achieves these objectives.
For this reason, I present below the main metrics that your company should take into account.
The value of the customer's lifetime
This dimension lets you know how well you connect with your customers. This translates to whether they like your products or enjoy your services. In the same way, it alerts you if you are doing something well or if there are areas in which you can improve.
This metric also allows you to know the approximate profit you can expect to receive from a customer throughout their business relationship with your company. If this indicator is growing, it means that you are doing something right and making your customers happy.
Information about the trip your client makes
The customer journey, also known in marketing jargon as Customer Journey, focuses on understanding how your customer relates to your brand. The scope of this metric begins when the user performs a search on your service or product until they click the buy button and much more. Correctly mapping your customers' journey from Analytics information is a crucial step in gathering the right information.
Customer satisfaction
This metric focuses on knowing the reactions of your customers towards a certain product or service, whether it satisfies them or not. A satisfied customer is more likely to refer your brand and use it in the future. The usual method for evaluating customer satisfaction is a mixture of qualitative and quantitative surveys. Keep in mind that you can always motivate your customers to interact with your company through your social media profiles. In this way you avoid the cost of conducting surveys or in-depth interviews.
Statistics of the segmentation of your clients
Getting customers using undifferentiated marketing is not only wasteful of energy and resources, it is also highly inefficient. That is why this metric can divide your company's clients into different groups, in order to find out how to better relate to them in each group, to obtain the maximum benefit. By understanding which group best suits each product, you can tailor your marketing strategies for each segment.
You can divide your customer base into even smaller segments, but in many cases it is not recommended. I recommend keeping similar groups based on your buying patterns and similar appearance.
Information about your website
Evaluate data from your website helps you to recognize the behavior of your users and improve their performance. Obtaining this information from Analytics responds to how much your site contributes to the performance of your business. It also allows you how and where you can optimize the performance of your pages and thus have a more significant role in the development of your company.
Online sales are increasing in almost every industry, which is why metrics like this are becoming paramount. Continue collecting data from your website with the Analytics tool of your choice and after a certain time you will see a pattern in how your company's online performance is and its variation over time.
Information from your social networks
You can solve a problem that your users have with any of your products or your company if you find out about it. It is for this reason that obtaining data from your social networks will give you the information you need to know what people are saying about you. In this metric, the behavior of the users of your blogs and social profiles is collected so that you obtain information from your audiences and that you can use it to improve your offer in general.
I recommend that you actively listen to your social channels and take stock of the information provided by the platforms, so that you can capitalize on the feelings of your followers towards your brand.
Conclution
In the digital world and the current context, in which more and more people use a large number of channels to compare and buy a product, it is essential that you know how to collect as much data as possible on the behavior of your customers.
Then at a later stage, when you analyze this information, you will realize which tool provides you with the best conclusions you need to better know your audience and therefore make the necessary adjustments to get the most out of your customers.
I invite you to know the native Analytics tools of the ad platforms and eventually look for other options with which you can investigate more, in the way in which your customers relate to your business.
