Adwords Reports: Click Type Segmentation

Google has just launched a segmentation function for reports called "Click Type", this type of segmentation allows us to know in which part of an ad the clicks were produced (Title, Sitelinks, Clicks to Call, Product Extensions, etc.)

In order to see this data, we just have to click «Segment» and then choose «Click Type»

This type of data helps us to better understand how users interact with our ads and accordingly make decisions in order to improve campaign performance.

As mentioned by Nathania Lozada in the original Google article on Click Type Targeting, this is just one of the new options we will have to measure interaction with our ads in the near future.

You can see the original Inside Adwords article by doing Click here