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  • Cómo manejar las páginas de destino de PPC para SEO

    Las páginas web no optimizadas pueden dañar el SEO. Aquí te mostramos cómo asegurarte de que las páginas de destino de PPC no afecten tu rendimiento de búsqueda orgánica. Todo SEO competente…

    November 23, 2022
    Web positioning, PPC
  • Cómo los especialistas en marketing pueden crear una estrategia de búsqueda holística

    Los equipos de SEO (posicionamiento en buscadores) y PPC (modelo de publicidad de pago por clic) pueden empoderarse mutuamente cuando trabajan juntos. Los canales de búsqueda orgánicos y de pago son fuentes…

    March 18, 2022
    Google, Digital marketing, Web positioning, PPC
  • Three trends to keep in mind in your PPC campaigns

    Many things have changed after a year full of unprecedented situations generated by the coronavirus. Companies are shifting towards a distance work modality, people prefer to buy ...

    April 14, 2021
    Google, Digital marketing, PPC
  • How to improve your click-through rate or CTR?

    The percentage of clicks or CTR, for its acronym in English (Click Through Rate), is the number of clicks achieved by a link or publication, with respect to the number of impressions or times ...

    October 9, 2020
    Google analytics, PPC
  • Microsoft Ads allows experiments based on cookies

    Unlike experiments based solely on search patterns, tests based on the use of cookies allow the system to remember which version of the ad was shown to ...

    June 16, 2020
    PPC
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About the Author

Guillermo Pareja - Digital Marketing Consultant


Digital Marketing Consultant focused on Google Ads, Facebook Ads, LinkedIn Ads and Google Analytics.

Google Partner and Google Analytics Qualified Individual.

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