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  • Google Adwords glossary

    Some time ago I was contemplating the idea of creating a Google Adwords glossary as complete as possible and easily understood since it could be very useful to people ...

    November 1, 2010
    PPC

  • Adwords: How are impressions counted with Google Instant?

    A question that assailed many people who advertise with Adwords when Google Instant was launched was the way it would be used to count the impressions of our ads. This has implications ...

    October 23, 2010
    PPC

  • How Can I Improve: My Quality Score?

    Continuing with the series of posts "How Can I Improve", today I leave you an article on how we can improve the quality score in Google Adwords. Why improve the Quality Score? Google is…

    October 16, 2010
    PPC

  • How can I improve: My Landing Pages?

    Continuing with the previous article "How can I improve: My Text Ads", in this article I am going to deal with a vital issue in any PPC campaign: Our Landing Page. Get qualified traffic ...

    October 9, 2010
    Digital marketing, PPC

  • Adwords Campaign Experiments (ACE)

    Google introduced ACE (Adwords Campaign Experiments) a couple of months ago in beta, a very cool function that allows us to do A / B Testing for campaign optimization. Previously to perform ...

    September 22, 2010
    PPC