Seminar: Performance Marketing applied to Inbound
This Thursday 24th the seminar "Performance Techniques applied to Inbound Marketing" will be held in Buenos Aires, of which I will be part as a Web Analytics speaker alongside Jonathan Baldovino.…
September 22, 2015Landing Page Optimization: Congruence Test
In one of the last articles published on Landing Page Optimization published on Unbounce.com, titled: 6 Things I Do To My Landing Pages When My Conversion Rates Suck, Oli Gardner presented…
November 25, 20143 Tips for Optimizing Landing Pages
Cuando vamos a desarrollar una nueva landing page o deseamos optimizar una existente hay varias consideraciones que deben tenerse en cuenta. La mayoría de las personas reaccionamos de forma muy similar a…
March 26, 2013Adwords: 5 Tips to Optimize Your Mobile Campaigns
On June 14, I attended Online MKT Day and came out more convinced than ever that I must take much more advantage of the opportunities that Mobile Commerce offers. A good point of ...
June 18, 2012Goodbye to Google Website Optimizer and Hello to Analytics Content Experiments
Google Website Optimizer is a tool that helped many of us meet strict cost-per-conversion targets and improve the usability of thousands of websites on…
June 2, 2012