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  • Seminar: Performance Marketing applied to Inbound

    This Thursday 24th the seminar "Performance Techniques applied to Inbound Marketing" will be held in Buenos Aires, of which I will be part as a Web Analytics speaker alongside Jonathan Baldovino.…

    September 22, 2015
    Digital marketing
  • Landing Page Optimization: Congruence Test

    In one of the last articles published on Landing Page Optimization published on Unbounce.com, titled: 6 Things I Do To My Landing Pages When My Conversion Rates Suck, Oli Gardner presented…

    November 25, 2014
    Digital marketing
  • 3 Tips for Optimizing Landing Pages

    Cuando vamos a desarrollar una nueva landing page o deseamos optimizar una existente hay varias consideraciones que deben tenerse en cuenta. La mayoría de las personas reaccionamos de forma muy similar a…

    March 26, 2013
    Digital marketing
  • Adwords: 5 Tips to Optimize Your Mobile Campaigns

    On June 14, I attended Online MKT Day and came out more convinced than ever that I must take much more advantage of the opportunities that Mobile Commerce offers. A good point of ...

    June 18, 2012
    Digital marketing
  • Goodbye to Google Website Optimizer and Hello to Analytics Content Experiments

    Google Website Optimizer is a tool that helped many of us meet strict cost-per-conversion targets and improve the usability of thousands of websites on…

    June 2, 2012
    Digital marketing
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About the Author

Guillermo Pareja - Digital Marketing Consultant


Digital Marketing Consultant focused on Google Ads, Facebook Ads, LinkedIn Ads and Google Analytics.

Google Partner and Google Analytics Qualified Individual.

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