Obama and Split Testing
A few days ago I came across a very interesting article on the Optimizely blog, a tool that facilitates A / B Testing, about how the Obama team managed to increase the ...
December 5, 2010LinkedIn Advertising with DirectAds
Since in the previous article I explained some of the most interesting and differential features of Facebook Ads, now I am going to write about DirectAds, LinkedIn's advertising platform. I think not…
November 26, 2010Tips for Facebook Ads
I recently began to evaluate the possibilities that Facebook Ads offers and I really believe that as with Adwords, it is necessary to invest a good amount of time in understanding the platform to ...
November 20, 2010How can I improve: My Landing Pages?
Continuing with the previous article "How can I improve: My Text Ads", in this article I am going to deal with a vital issue in any PPC campaign: Our Landing Page. Get qualified traffic ...
October 9, 2010Nicolás García: The Truth of Starting an Online Business
Let's get straight to the point. If you are reading this blog, it is because you are already an entrepreneur, web entrepreneur, businessman, SEM specialist, whatever. Therefore you will have already given yourself ...
October 7, 2010