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Facebook announces that the use of Campaign Budget Optimization is no longer mandatory
Historically, daily budgets were entered at the Facebook Ads ad set level. However the creation of this Campaign Budget Optimization, or CBO for its acronym ...
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How to segment specific mobile devices on Facebook and Instagram
The objective of making a market segmentation is to identify those users who may be interested in an offer. In this way, products such as the protective cover of a certain device ...
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How to use reach targeting for website retargeting
Website retargeting is used to reach those audiences most likely to convert. In the same way, it is a very effective tool to obtain the best returns for ...
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6 mistakes when setting up Facebook ads and how to avoid them
To get the best results from your marketing efforts, you need to implement a number of strategies and tactics correctly. However, in many cases, the amount is such ...
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How to tackle the rise in Facebook CPAs
Con el aumento de la inversión en publicidad que las grandes empresas destinan para comunicar en Facebook e Instagram, los costos de adquisición se están yendo por las nubes. Si este es…
About the Author
Digital Marketing Consultant focused on Google Ads, Facebook Ads, LinkedIn Ads and Google Analytics.
Google Partner and Google Analytics Qualified Individual.
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