Changes in traffic from images in Google Analytics
Google has announced a change in the way image traffic is taken and how it is going to show it in Google Analytics going forward. Previously all the ...
September 12, 2018What is Google Signals and how to activate it?
What is Google Signals? It is the possibility of obtaining more information from users who have activated the "Personalization of ads" option and generating a comprehensive view of how these users interact ...
August 15, 2018Creating Filters in Google Analytics
Google Analytics filters are very useful to facilitate the task of analysis and give users access only to those data that are relevant to them. In this article…
December 30, 2015Defining your KPIs in Google Analytics
Google Analytics offers an intuitive platform but which in turn can be somewhat overwhelming to new users, since we can access all kinds of reports, either to find out about ...
November 23, 2015Google Analytics: How to know if you need a website optimized for mobile
A recurring theme in recent months when consulting for companies of all sizes is the high percentage of traffic originating from mobile devices that many of them have, ...
January 19, 2015