Advances in privacy for YouTube measurements
In October 2019 Google announced that it would continue taking actions to reduce the number of pixels allowed on YouTube and in turn invest in its measurement platform called Ads Data ...
February 19, 2021How to get results in Google Ads being a SME with a low budget
Whether you have a company or are an agency that has SMEs as clients, you probably have to work with a limited budget. However, a low investment does not mean small results. ...
February 17, 2021How custom audiences work in Display, Discovery, Gmail and YouTube campaigns
Google anticipated in Marketing Live 2019 that it would unify custom affinity and audiences with custom intent in a new dimension. This is how custom audiences are now available ...
December 14, 20205 common mistakes you can avoid when running your YouTube campaigns
Youtube is a great platform to launch products or services to new audiences. In fact, this platform has an approximate reach of 2 billion active users, around the world. Without…
December 9, 2020Content isn't everything: 3 ways to boost organic traffic
For many there is the belief that content is king and that it is the most relevant factor to have a good performance in search engines, when it comes to deriving ...
December 1, 2020