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  • Advances in privacy for YouTube measurements

    In October 2019 Google announced that it would continue taking actions to reduce the number of pixels allowed on YouTube and in turn invest in its measurement platform called Ads Data ...

    February 19, 2021
    Google, Digital marketing
  • How to get results in Google Ads being a SME with a low budget

    Whether you have a company or are an agency that has SMEs as clients, you probably have to work with a limited budget. However, a low investment does not mean small results. ...

    February 17, 2021
    Google, Digital marketing
  • How custom audiences work in Display, Discovery, Gmail and YouTube campaigns

    Google anticipated in Marketing Live 2019 that it would unify custom affinity and audiences with custom intent in a new dimension. This is how custom audiences are now available ...

    December 14, 2020
    Google, Digital marketing
  • 5 common mistakes you can avoid when running your YouTube campaigns

    Youtube is a great platform to launch products or services to new audiences. In fact, this platform has an approximate reach of 2 billion active users, around the world. Without…

    December 9, 2020
    Google
  • Content isn't everything: 3 ways to boost organic traffic

    For many there is the belief that content is king and that it is the most relevant factor to have a good performance in search engines, when it comes to deriving ...

    December 1, 2020
    Google, Digital marketing
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About the Author

Guillermo Pareja - Digital Marketing Consultant


Digital Marketing Consultant focused on Google Ads, Facebook Ads, LinkedIn Ads and Google Analytics.

Google Partner and Google Analytics Qualified Individual.

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