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  • Reasons for discrepancies between Adwords and Analytics data

    The differences between the data provided between Google Adwords and Analytics can be due to various reasons, theoretically the data of visits, conversions, etc. they should be the same on both platforms though ...

  • How are the Ads Positioned in Adwords?

    A very frequent question among those who start with Adwords is to know what are the parameters by which the positions of the ads are decided on the results pages of the ...

  • Video Google Adwords: Introduction to the Quality Score

    Nothing better to start the year than to establish certain basic but key concepts, so as the first article of the year I leave you a very interesting video from Hal Varian, Chief Economist of ...

  • The Best of Google Adwords in 2010

    Este es el último artículo del año en el blog y realmente siento que el trabajo realizado fué productivo, con 103 artículos escritos, muchas oportunidades obtenidas y muchas personas conocidas. Para despedir…

  • Display Network: Contextual Targeting Tool

    A few days ago I had the opportunity to test the beta of one more tool that Google Adwords offers us before the end of this year, if you did not have enough with the tool ...