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  • Google improves the Adwords Ad Ranking formula

    The Ad Rank (Ranking of ads), is the formula that Google uses to order sponsored ads when a user performs a search. The ad with the highest Ad Rank will be the ...

  • Google Partners: The New Google Certification Program

    The Google certification program will change this September 30 for a new experience for agencies and search engine marketing professionals. This new program will have some improvements ...

  • Import Offline Conversions into Adwords

    Uno de los desafíos más importantes para algunos anunciantes es poder determinar el valor que tiene Adwords para generar ventas que se cierran offline, ya que muchos anunciantes utilizan sus sitios web…

  • Google adds conversion predictions to the Bid Simulator

    This September 17, Google added conversion prediction data to the Adwords Offers Simulator. Previously, this tool only allowed us to know how many extra impressions and clicks we could get by improving ...

  • Review Extensions: New extension for Search ads

    Los reviews en medios reconocidos, puntuaciones o premios obtenidos son un diferencial muy importante a la hora de demostrar a un cliente potencial por que nuestra empresa es la mejor opción para…