5 Mega Marketing Trends We Can't Ignore
This is an original article by Adam kleinberg on the Mega Trends of Marketing that we cannot ignore, but first things first.
What is a Mega Trend?
As its name indicates, this is a VERY big trend ... in fact, these types of trends are the ones that end up completely converting the market and setting the new rules of the game.
So here are 5 Mega Trends that are already changing the world NOW
1) Mass Collaboration
In the book "Wikinomics: How Mass Collaboration Changes Everything" Don Tapscott and Anthony D. Williams talk about a new economic model where companies take advantage of the collaborative world to promote innovation.
The clearest examples of this model jump to our heads in a second: Facebook, Youtube, Twitter, etc.
The brand that best understands the concept: Manzana.
The success of Apple products like the iPhone is due to the massive collaboration of developers who create applications and then put them for download on iTunes.
2) Constant Connectivity
Two or three years ago did you connect a fraction of the time you connect now? We are connected to the Internet at work, at home and basically anywhere there is some WIFI signal.
Constant connectivity is here to stay.
3) Globalization: Making the world a smaller place
The economies of the world are closely linked to each other and thanks to technology now geography is almost irrelevant when it comes to making business contacts.
The brand that best understands the concept: Alibaba.com
This website is used to connect small, medium and large companies with suppliers and manufacturers around the world… You can find products, materials and manufacturers for almost ANYTHING.
4) Mistrust in Large Corporations
All the economic, social and almost any kind of chaos in which we currently live makes one easily distrust the intentions that companies have with one ... Do you want to sell me a really useful service or make a fool of me?
A trust-based branding campaign can be a great investment.
The brand that best understands the concept: Ally bank
The bank formerly known as GMAC changed its name and launched with a campaign focused on reinforcing people's trust in them, we can see a video on YouTube of one of their commercials:
5) Global Sense of Urgency
Many recognized brands today have a "green" campaign to support charities or ecological entities, the famous one: "For every purchase X is donated to the Y foundation"
But that is not the megatrend ... the megatrend is the sense of urgency to solve the world's problems using technological advances.
The brand that best understands the concept: IBM
IBM's "Smarter Planet" campaign proposes to use technology, innovations and intelligence to solve all management problems, both business, people to countries.
IBM proposes to find smart solutions for problems as diverse as traffic, cities, economy, education, food, etc.
A very interesting fact that they give on the Smarter Planet site:
Sixty years ago, we could create a calorie of food with less than half a calorie of fossil fuel. Today, a single calorie of food in a modern supermarket requires 10 calories of fossil fuel.
You can see the Smarter Planet site in Spanish here: A Smarter Planet
These mega trends that we have just seen are not changing the world… they have already changed it and with a little vision we can know how to take advantage of them.
