5 reasons why you SHOULD be using Google Adwords

You are selling infoproducts, some services or "physical" goods, something you should be doing is promoting yourself with programs PPC What Google Adwords.

It is true that nothing is better than being well positioned in our favorite search engine and having all the qualified traffic in the world for free but realistically we realize that no matter how good we are at SEO (or how good the ones we hire are) this takes a long time ... and as is well known, time is money.

Here are 5 reasons why you should already be using Google Adwords:

1- Most of the people who use the internet regularly are already used to buying online, there is no longer that fear of years ago where everyone feared being scammed.

2- The results are instantaneous, our campaign is working shortly after launching it. Which means that we get a good exposure in minutes instead of waiting months to get there.

3- With Adwords we have the possibility of geolocation, so we can show our ads only to people who may be really interested in our product or service. Let's say that if we sell 500kg stones in Argentina I don't think anyone in Afghanistan who sees our ad will be very enthusiastic about bringing them to them by DHL.

4- Adwords rewards performance of the ads, so if we optimize our campaign enough so that it has a good CTR we will pay less per click!

5- Your competition cannot see the exact amount of how much you pay per click, the keywords for which you are paying or what your CTR is.

The potential offered by Adwords is so great that implementing it well is the difference between failure and success, as in the case study Stompernet shows us how they saved one of their sites when it was mistakenly de-indexed from Google.

Obviously this is no reason to stop valuing organic positioning, but it is certainly a VERY GOOD boost for any business.