5 tips to choose the most effective Social Network for your business
This article is sponsored by Brandwatch: Social Media Monitoring
About the author: Brandwatch is one of the world's leading tools in social media monitoring. Brandwatch serves customers around the world and helps companies discover, understand and respond to user feedback on them through all forms of social media.
5 tips to choose the most effective Social Network for your business ... without wasting your time
If you are a business owner, or in charge of a company's digital media activities, perhaps your most common daily question is… are my company's social media efforts really working?
According to the opinion of businessmen… you are not the only one who has that doubt!
While most marketers consider that the presence or strategy on social media is important, there is still a percentage on the dark side that does not so wrongly cloud their judgment when wondering how they measure the effectiveness and actual conversion of customers thanks to their presence in these media.
It is true that it is difficult to substantiate a resource when there is no valid way to ensure that it is working, but experts know that despite this, the interrelation of brands on social networks is essential.
Some of the most common tips from social media strategy management experts include:
1. Dedicate time to your Social Networks
The vast majority of business owners and marketers with a virtual media presence easily spend more than 15 hours a week managing and updating these media.
2. Analyze rationally - what do you want to be there for?
Although the approach may vary from one company to another, you must know the reason why you want to be present on social networks, for example:
+ Make known the essence of your business
+ Increase subscriber traffic to your sites
+ Improve search engine positions
+ Create affiliations or public relations
+ Form audiences of followers loyal to your brand
+ Reduce marketing costs and improve your sales
What is your main focus?
3. Consider potential markets that you may not have “even thought” to reach
Many of the businesses that started their presence on social networks without knowing their reason discovered that there is another activity that they did not even have in mind: that of Business Service.
Originally it was thought that social networks are the perfect medium to interact with the final consumers of your brand, but you will not only be in relationship with the consumers of your product, but with other businesses to which you can offer your service, that is: From Your Business to another Business and not only from Your Business to your Clients.
4. Choose your Supreme Social Network
Not all social networks serve to achieve the objective of your business. It's best to focus on using 100% a social network that your customers actually use. But if your goal is to be present in as many places as possible, focus on the supreme kings in this regard.
Learn about the virtual media in which the most important companies are currently investing to publish their digital content.
For example, if your services are aimed at a managerial market, perhaps your best option is LinkedIn. If your market is a general audience, Facebook and YouTube can allow you to reach a significant audience in a short time.
If your market is an audience that follows a specific topic and spends most of the day on the Internet looking for topics related to the services you offer, Twitter can speed up the recognition of your brand faster than any other medium.
5. Seriously consider having a person dedicated to your social networks
For 2 years, companies have adopted the "Outsourcing / Crowdsourcing" (outsourcing of work to free agents) to carry out work such as design, writing articles for blogs, development and web programming ... and more recently the position has emerged of "Social Media Managers".
Yes, although it is true that you do not need to hire a full-time person to manage your social networks, you can consider the "Outsourcing" of this important task to a remote person who is in charge of updating and monitoring your strategy in the virtual media in which you have a presence.
Of course, it is always important to convey to the "Social Media Managers" the objectives, culture of your company and have at least some initial informative conversation by phone and others periodically about what you want to achieve by being present in these media, what has been done well and what you think should be changed, to ensure that your business message is being conveyed correctly.
Remember ... the medium is the message.
And you, what social network do you find most effective for your business?
