9 Chrome extensions for social media advertisers

If you work in social media marketing, these Chrome extensions will help you be more productive and efficient. 

When it comes to browsers, Chrome is the undisputed leader in terms of the number of extensions it has available. The list of extensions is practically infinite, offering everything from themes for your browser to technical codes. Similarly, this list has a great variety of applications for social networks, which offer you a better level of professionalism and efficiency. 

As a digital marketer, you surely have to keep track of many things, such as projects in different stages of development, research, preparation of reports, meetings with new and potential clients, etc. That is why the following insurance extensions will be of great use to you. 

Chrome extensions to improve productivity

1. StayFocused: The extension that allows you to block applications and websites 

Beyond blocking the pages that you do not want to enter while you are working, this extension allows you to make conscious use of your time, which can generate an improvement in your productivity by the simple fact of activating it. If you want to help you better organize your time, then this is a good option. It is also free. 

2. Momentum: 

One of the reasons you can improve your productivity is because of your motivation. That is why this extension seeks to inspire you through phrases and images that contribute to your approach. If you think that a little motivation can help you in your day, I recommend that you try this extension although keep in mind that it is not free. They also have functions such as Daily Focus, To-Do, Countdown, Metrics, Event Reminder and Links to help you navigate the Internet based on what you have to do. 

Research and follow-up extensions 

3. Diigo Web Collector: to save your favorite sites 

This extension allows you to highlight important phrases, add bookmarks and save pages, write notes and collect references in one place. It works very well for those community managers who generally invest many hours in research to plan their campaigns, obtain information on trends and compare the strategy of a competitor. 

4. Google Analytics URL Builder: Online UTM Tracking

This is a free tracking extension that allows you to build UTM parameters. With the help of plugins you will be able to measure the effectiveness of the UTM tags used in your campaigns. It also allows you to share templates with others, save time by generating URLs manually as well as share your progress with your clients. 

5. Ghostery: Makes the web cleaner, faster and safer

This tool is created to block ads and trackers which makes it a great marketing tool. With the functions of this extension you will be able to know the trackers that your competition uses on their sites, by attracting their visitors and generating conversions. The downside to this tool is that it costs USD 11.99 per month, per user. 

Content creation tools

6. Canva: Improve the design of your publications

Much of the performance of social media posts depends on design. Platforms like instagran and Pinterest, in which the image plays a very important role, produce a better ROI than the content generated on Twitter or Facebook.

This is because photos have a better impact on users. To ensure you get the most potential from social media trends, creating attention-grabbing posts is essential. This is why Canva is one of my top recommendations. It is also free. 

7. WhatFont: Identify fonts on web pages

It is true that fonts are somewhat difficult to identify and sometimes the variations between one type of letter and another are almost imperceptible. However, knowing well what the fonts of your brand are helps you to have a better visual identity and visual coherence. That is why this tool works very well, so that you can identify which typeface you want for your brand and so you can start implementing it in your communications. 

With just one click, this free application shows you not only the name of this font, but also which family it belongs to, its style, size and color. 

8. Unsplash Instant: Beautiful photos in your new tab

For every publication on social networks there is the difficult task of finding high-quality and sometimes free images. That is why this portal is especially important, since it allows you to use photographs of all kinds, which you can use in your commercial campaigns without copyright problems. 

9. Colorzilla: Color Matters

This application allows you to place the cursor on any color that is displayed on a web page and know its hexadecimal code to use it in the future in a publication or advertisement on social networks. With this add-on you will be able to create templates with consistent colors, attractive images and create perfect palettes. 

I hope these extensions are very useful for you to optimize your work and make better publications. I recommend that you try one extension at a time, so that you keep it in mind and get used to using it, before moving on to the next one. In this way you will avoid having many extensions that you do not use on your computer.