9 SEO Templates You Can Start Using Today
If you have tried to do SEO reports from scratch, you have probably realized that it is not an easy task. Even if you have a good idea of which indicators to include, how to analyze data and which tools to use for your reports, you still have a lot of decisions to make, such as the structure of your report, how to visualize the information and how to communicate your findings to your customers.
Instead of starting from a blank page or spending your time putting together charts and graphs from scratch, why not build your reports from an established template?
In this post I'll walk you through 9 Analytics report templates from Supermetrics, so I recommend that you use the one that best suits your needs:
- Analytics of your website
- Analytics of your organic traffic and keywords.
- Automated keyword research.
- SEO vs. paid keyword searches and traffic.
- Analytics of your backlinks.
- Search results for your brand and other aspects not related to it.
- Domain and authority of the page.
- Local SEO
- SEO audited content
Remember that once you have copied the template of your choice, you can edit its structure, metrics and visualization to meet your needs.
Analytics of your website
One of the best ways to understand the relative success of your SEO efforts is to compare your site's organic traffic with traffic from other sources.
This basic Analytics table in Google Data Studio allows you to choose whether you want to analyze all traffic, organic traffic only, or a combination of other traffic sources in a single operation.
The table in the middle of the template takes into account traffic metrics allowing you to compare conversions and earnings based on the traffic source.
Get the template at this link.
Analytics of your organic traffic and keywords (with data from Google Analytics and Google Search Console).
Google Analytics is a great tool for analyzing website traffic and Google Search Console allows you to see what people are searching on Google when they come to your site.
This is how this template is basically the combination of these two things in one place. By getting the number of sessions per landing page from Google Analytics, impressions, clicks, and keywords per landing from Google Search Console, you can compare CTRs between different pages and see which terms are getting the most traffic.
Over time, as you learn more about how to optimize your site and build links to other pages, you will see some promising results in this report.
Copy the keyword analysis and organic traffic template.
Automated keyword research. (with data from SEMrush and Google Search Console)
Speaking of keywords and taking the above template one step further, you can also automate the keyword search process in 5 minutes. The best part is that you only need the template of a Google spreadsheet and enter Supermetrics, SEMrush API and Google Search Console.
Simply copy the template and insert your top search terms into a specific column in the spreadsheet (in the image example, "analytics" is an important search term). There, the template will automatically display a large number of keyword ideas that are related by term and show you if you are already ranking for those keywords.
Learn how to automate your keyword searches with this template.
SEO vs. paid keyword searches and traffic.
While SEO and paid search are handled by different people, for many it is very important that these two dimensions work together.
On the one hand, working together allows marketers to assess whether it makes sense to advertise keywords that are already high on the SERPs. On the other hand, it is a great opportunity for SEOs to understand how dependent the website is on paid search for specific keywords.
This template gives you a solid starting point so that by combining paid search data from Google Ads and organic ranking data from Google Search Console and Google Analytics, you can derive organic conversions with data from paid ads and vice versa.
Get a copy of this template here.
Backlink report (with data from Ahrefs)
One of the best features of this powerful SEO tool called Ahrefs is that it offers analytics of your backlinks.
This report template helps you keep track of your domain ranking, total backlink count, internal links, pages with the most backlinks, and much more.
Get the template at this link.
Search results for your brand and other aspects not related to it (with data from Google Search Console).
What Google Search Console helps you the most with is separating keywords related to your brand and comparing them with those that are not related. Is there where Supermetrics comes into play.
Get the Google Data Studio template from this link.
Domain and authority of the page (with data from Moz).
If you use Moz and want to keep track of your domain's metrics, including page authority and domain authority, you can use this Google Data Studio template as a starting point.
This template also allows you to control the domain authority of your top SEO competitors.
Copy Moz's domain authority template here.
Local SEO template (with data from Google My Business).
If you have a physical business, Google My Business should be your best friend. This template allows you to keep track of the most important metrics of all your locations and compare the performance of different locations with each other.
Get this template from Google My Business here.
SEO audited content
If you're looking to audit your entire website to identify pages and update or unpublish, try this Google Sheets template.
By following the instructions on the first tab, you will be able to get data from Google Analytics and Ahrefs to see which pages you should:
- Leave as they are
- Optimize
- Get rid of
- Redirect
Get a copy of this SEO content audit template here.
I hope you have found some templates that are useful for you to optimize your reports and thus obtain the information you need in less time. Tell me which one you chose and if it helped you and how you expected it.
