A / B Testing with Google Website Optimizer

I always say that we should test our keywords, ads and landing pages as much as possible, but until today I never wrote about it Google Website Optimizer, the A / B testing tool for Google landing pages.

This tool allows us to test different variants of the same landing page by inserting simple javascript tags and then we can measure the results and compare the different metrics of each variant.

Here is an official Google video that explains how this tool works in a simple way:

And how do you use this tool for your A / B tests? 😉