Beyond Web Positioning

This is the first article of the blog so I am going to try to do something that is really worth it, if there is something that all webmasters and even several web marketers are obsessed with, it is SEO, many hours of effort and stress thinking about whether they changes we just made are finally going to bring us to our long-awaited first position in the SERPs.

We still spend much more time looking for information in all possible ways, to see if we find any advice on something that we have not yet implemented, the most possible is that if we have been in this for some time we will not find anything from another world anywhere, although Some online courses can and did give me great surprises, but more on the side of the "mentality" with which to handle web positioning.

There is an excellent article from Matt jackson, a self named "SEO-addict in recovery" on this subject and I share his point of view, so now I tell you how the subject is going.

Are you saying that SEO is useless?

Of course not! Obviously being well positioned within the most famous search engines gives us a very big advantage over our competition and should be something to always aim for as long as search engines exist as we know them today, that is not going to change from one day to the next.

So where are you going?

I'm just going to have to worry more than necessary about getting one more link from that site with a PR5 or desperately looking for a way to use a tag

more in our content aside from possibly causing premature baldness makes the webmaster or marketer lose sight of what is really important about all of this ... we want to make money!

Whether we sell a product, do affiliate marketing or use Adsense advertising the ONLY factor that really puts money in our pocket is the visitor.

Let's not forget about the people

Pleasing the Google Bot can be a difficult task and that is why we use all our SEO techniques to serve you useful information on a silver platter and thus be well cataloged, but pleasing a person can be a thousand times more difficult since while the Search engine robot is based on mathematical algorithms, a person generally relies on the first thing that comes to mind, the next time we use a trillion keywords in our search engine. o META Description remember that there is a person reading on the other side of the monitor and that he can think anything. </html></p><p><strong>Search engines complain about this too</strong></p><p>The premise of the main search engines is to show the user what they are looking for, it sounds very easy but it is not, the gigantic amounts of time and money that are invested in improving the algorithms are for this reason and so far every day they surprise more.</p><p>In the "stone age" of search engines it was very normal that the results could be manipulated with various techniques as simple as mentioning a keyword hundreds of times without any sense, creating link farms or using hidden text ... and if you noticed something, those are the people who suffer the most when from time to time a drastic change occurs in the algorithms that determine the positioning.</p><p>Nowadays it is aimed at naturalness, the more natural your page is, the greater the chances that you will be well seen by your favorite Robot and that you will not suffer with the changes of algorithms, it is possible that you even only enjoy the new advantages of every change! That makes your work valuable for much longer.</p><p><strong>All very nice, but specifically what else can I do apart from SEO to improve my sales?</strong></p><p>Here is a small list of things that should be invested more effort and that are generally overshadowed by web positioning.</p><p><strong>Content optimization</strong></p><p>Your content has to be aimed at converting visitors into buyers, although that does not have to do specifically with web positioning, it is one of the most important parts of all this. There is no magic formula nor is there a certain percentage to know if you are successful, but you should always aim to improve conversion with the traffic we already have.</p><p><strong>Retain our clients</strong></p><p>Ok, we already sold something to someone, is there any reason not to try to get them back again? Once we achieve our goal we must do everything possible so that that visitor relapses ... and the best way to achieve this is by making sure that we really provide a good service, product or information and by generating a brand around us or our site.</p><p><strong>Generate different Marketing channels</strong></p><p>Not only SEO lives the Online Marketer (paraphrasing the famous phrase), we must also expand through other channels such as social networks and Pay Per Click, especially PPC thanks to the fact that it is implemented immediately, it is very important to analyze if certain keywords really end in a conversion ... the saddest thing in the world is to wait 3 months to rank well on a keyword that does not convert as expected.</p><p><strong>Conclution</strong></p><p>Although personally I am not going to miss any single opportunity to improve my SEO techniques, it is also important to understand that web positioning is not the REAL purpose of any project, but that it is just a very good channel to meet the real objectives.</p><p>The best thing is to aim for naturalness, good content generates better links than any exchange, makes users relapse and makes you look good in search engines and with visitors at the same time ... what more could you ask for?</p> </section><section class="post-tags"> <a href="https://guillermopareja.com/en/tags/online-marketing/" rel="tag">Online Marketing</a> <a href="https://guillermopareja.com/en/tags/web-positioning/" rel="tag">WEB positioning</a> <a href="https://guillermopareja.com/en/tags/seo/" rel="tag">SEO</a></section></section><nav class="post-navigation"> <a href="https://guillermopareja.com/en/digital-marketing/performance-marketing-online-vs-marketing-online-old/" class="post-navigation--next"> <span class="post-navigation--arrow"> <i class="flaticon-arrow427"></i> </span> <span class="post-navigation--label"> <em data-no-translation="" data-trp-gettext="">Newer Post</em> <strong class="post-navigation--post-title"> Performance Online Marketing vs Old Online Marketing </strong> </span> </a> <a href="https://guillermopareja.com/en/google/google-search-console-agrega-funcion-listas-pestanas-compras/" class="post-navigation--prev"> <span class="post-navigation--arrow"> <i class="flaticon-arrow413"></i> </span> <span class="post-navigation--label"> <em data-no-translation="" data-trp-gettext="">Older Post</em> <strong class="post-navigation--post-title"> Google Search Console agrega la función de listas de pestañas de compras </strong> </span> </a></nav></article><aside class="post-sidebar"><div class="widget-area single-post--widgets" role="complementary"><div id="search-7" class="widget widget_search"><div class="widget_search widget"><form role="search" method="get" class="search-form search-bar" action="https://guillermopareja.com/en/" data-trp-original-action="https://guillermopareja.com/en/"> <label> <span class="screen-reader-text" data-no-translation="" data-trp-gettext="">Search for:</span> <input type="search" class="form-control search-field" placeholder="Search site..." value="" name="s" id="s" title="Search for:" data-no-translation-placeholder="" data-no-translation-title="" /> </label> <input type="submit" class="search-submit go-button" id="searchsubmit" value="Go" data-no-translation-value="" /><input type="hidden" name="trp-form-language" value="en"/></form></div></div><div id="custom_html-2" class="widget_text widget widget_custom_html"><h2 class="widgettitle">About the Author</h2><div class="textwidget custom-html-widget"><center><img src="https://guillermopareja.com/wp-content/uploads/2020/04/guillermo-pareja-2020-1.jpg" alt="Guillermo Pareja - Digital Marketing Consultant" title="Guillermo Pareja"></center> <br><br><p>Digital Marketing Consultant focused on Google Ads, Facebook Ads, LinkedIn Ads and Google Analytics.</p><p>Google Partner and Google Analytics Qualified Individual.</p></div></div><div id="media_image-2" class="widget widget_media_image"><h2 class="widgettitle">my youtube channel</h2> <a href="https://www.youtube.com/channel/UCQA_BATFlNXixlJJxJHWewA"><img width="285" height="300" src="https://guillermopareja.com/wp-content/uploads/2022/05/youtube-logo-285x300.png" class="image wp-image-5619 attachment-medium size-medium" alt="" loading="lazy" style="max-width: 100%; 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