New Quora Ads connector for Supermetrics
Recently Supermetrics announced the launch of the connector for Quora Ads. With this you can easily collect the information of the ads to be stored and displayed in Google Sheets, Google Data Studio, Excel and other tools.
Why Quora Ads?
Quora is one of the platforms that currently achieves the highest amount of content generated by its users. It has a base of 300 million monthly active users and is a high-quality content hub, since it relies mostly on extensive and detailed responses generated by professionals. Thus, it becomes a great channel to reach users with a high purchase intention or in the search for information to learn more about a product.
Quora Ads was launched in 2017 and has captured the attention of marketers, especially those who work with B2B products or services. One of its most relevant characteristics is the promoted responses, which are shown next to quality content.
Although the platform was recently launched, the bidding and targeting tools are very well developed. Within the latter, we have the possibility of segmenting according to very specific questions or doing it in a broader way taking themes or audiences. Something interesting to mark is that you can import a list of keywords from your Google Ads account and use them to define topics, specific questions, or interests of our target.
The bid options are CPC, Target CPA and CPM, and it helps to clarify that the campaign structure is very similar to that of other platforms such as Google Ads, having three levels: Campaign, Adset and Ad.
Let's talk about the Supermetrics connector and its benefits:
Benefit #1: Comprehensively collect information from Quora
Subsequently, you can use filters or select time ranges to observe specific information.
#2 benefit: Build your Quora Ads dashboards in Google Sheets, Excel and Google Data Studio.
You can analyze the metrics in depth in a spreadsheet or create beautiful visualizations of the KPIs in Google Data Studio.
#3 Benefit: Create a comprehensive report of channel channels including Quora information.
You can compare the performance of similar campaigns against platforms like Google or Facebook Ads.
#4 Benefit: From an overview to particular details
Account performance can be monitored at the campaign, ad set, or ad level.
#5 benefit: Easy comparison between the different Quora campaigns.
Identify which campaign works best and compare its metrics in one place.
The Quora Ads dashboard for Google Data Studio
Supermetrics offers a free, ready-to-use template so that we can get an overview of how our ads are performing on Quora.
At the top are some key metrics: impressions, clicks, conversions, cost metrics, and more.
In the lower section you can see a detailed table in which the campaigns with the best results will be displayed. We can also connect multiple Quora Ads accounts and easily switch accounts within the dashboard to observe the performance of each one.
Have you tried Quora Ads yet? If you had a chance, tell us what you think of the connector Supermetrics.
