Get more customers with Google lead forms

When users want to buy something, part of the things they have to do is contact those companies that offer what they are looking for and in many cases leave their personal data and then be contacted by these companies. If this is the case, Google's lead form extensions allow you to reach out to users interested in your offer, so they can share information with you, directly from your ads. These lead forms are one more tool for you to make sales with your target audience, just by clicking on the title of your search ad, without having to direct them to a landing page.

In order for you to use this function, you must create the form for leads from a search campaign and in the settings select the option "Always show the form for leads when a user interacts with my ad." This way when your potential customer enters their contact details, they can choose whether to visit your website or return to Google search results. 

It is known that the more steps your potential customers have to take to access your offer, the further you are from making a conversion. That is why this tool is ideal for you to prevent part of your audience from leaving their own landing without leaving their data, since being within Google they can feel more secure when leaving their data. 

Therefore, if your main objective is to obtain information from your main potential clients, this form is an excellent option. Here's what to do to get started. 

Note: Please note that this feature is available for Expanded Text Ads and Responsive Search Ads only, and you may need to meet some additional requirements. 

1. Log into your Google Ads account.
2. In the page menu on the left, click Campaigns.
3. Click the plus (+) button, and then select New Campaign.
4. Select Sales Opportunities as your goal.
5. Select Search as the campaign type.
6. Select Form Submissions by Potential Customers.
7. Click Continue.
8. Choose your campaign settings.
9. In the 'Ad extensions' list, select Lead form extension.
10. Create the lead form extension and click Save. From that moment on, this extension will be part of your ad and the message "Always show the form for potential customers when a user interacts with my ad" will be selected underneath.
11. Keep creating your campaign. When you're done, click Save.

Take advantage of this tool to attract more customers and take advantage of Google's support so that more users are encouraged to leave you their data. Then I recommend that you evaluate the performance of this action compared to obtaining data through traditional landings. This test will allow you to know what your audience prefers when providing their data and thus you can maximize your obtaining leads.