Google Data Studio: 20+ Free Report Templates
How not to love reporting tools. They are easy to use, bring direct information from your clients' accounts and allow you to easily get ideas to improve your PPC, SEO or any other marketing effort.
Products like Google Sheets and Google Data Studio are excellent tools for building reports loaded with intelligent information. From both, I have compiled a variety of templates that will help you create automated reports in a matter of minutes, which will not only facilitate your work, but will also help you get better information from it.
For this I have taken some templates from SupermetricsBecause they can easily gather as much marketing data as you want, spending less time on manual data collection and more time on analysis and reporting.
Here are the 20 best options for report templates, in the analysis of PPC, SEO, and social networks that I think can simplify your life when generating your reports.
PPC report templates
- Google Ads reporting template for Google Sheets
Ideal for high-level monthly PPC reports.
This is a template you should try to make PPC reports in Google Sheets and it will give you an overview of your account statistics. In it you will get the performance of key metrics such as clicks, impressions, conversions, etc., as well as see breakdowns by device, period (month) and keywords.
- Integrated Pay Channel Report Template for Google Data Studio
This Data Studio template combines data from all the key advertising platforms: Google Ads, Bing Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. The template will be especially useful if you transmit the same message through different media, allowing you to see which of them gave the best return on your investment.
- Paid Channel Report Google Sheets Template
This template differs from the previous one by being specifically for Google Sheets. It helps you track the performance of both your search and social media campaigns.
With this report, you can drill down into your campaign analysis and see how your ad sets and keywords for Google Ads, Facebook Ads, Twitter Ads, Bing Ads, and LinkedIn Ads have performed.
4. Templates for customer budget management and alerts Google Sheets
This Google Sheets template is very useful if you work in a marketing agency as it shows how each client's budget is developing. You can set the target budget and an automatic trigger to receive an email notification in case your spending is over or under budget.
- Organic keyword performance template for Google Sheets in Google Ads.
With this Google Sheets template you will be able to make a deep dive into your information and thus obtain insights on the performance of your keywords. In the same way, you will see which of these have a high organic position and which have a good PPC visibility. These data will help you in your choice of keywords for Adwords campaigns.
- Google Ads PPC Detailed Report Template for Google Sheets.
This detailed report will show you how your Google Ads metrics performed based on your campaigns, targeting, and keywords. It will also give you some options to help you optimize your campaigns even more.
- Facebook Ads Performance Summary Template for Google Data Studio
Easily get a status check on your Facebook Ads account with this Data Studio template. Here you can see key metrics like impressions, cost, clicks, and CPA, along with the performance of your top campaigns and a breakdown of conversions by country.
8. Twitter Ads Performance Summary Template for Google Data Studio
This template will help you get an overview of how your Twitter Ads account is performing. The dashboard includes an overview of KPIs or performance indicators for both campaigns and click breakdowns, as well as cost and conversions by device type.
- Google Ads and Facebook Ads performance comparison template for Google Data Studio.
This Data Studio template compares Google Ads and Facebook Ads campaign data side by side. In it you will see an overview of the cost, impressions, clicks and conversions on each platform and a table that shows how the individual campaigns have been performing.
10. Quora Ads report template for Google Data Studio
With many high-intention-to-buy searches on this platform, Quora Ads has become an exciting new channel for all marketers to try. This template will provide you with a useful overview of your Quora Ads account and give you a great insight into the performance of your top campaigns.
SEO report templates
- Traffic source report template for Google Sheets
This Google Sheets report template will provide you with detailed information about your site traffic. Here you will find the best performing landing pages and keywords for organic, social, direct, paid search and referral traffic channels.
- Data Studio template for "My Business by Google" reports
With this Data Studio panel for My Business by Google, you will obtain all the necessary information about your locations in order to help you optimize them and thus improve the search activity of your visitors. This template includes the main metrics and statistics of your publications as well as ratings and their respective comments.
Analytics report templates
- Post click analysis template for Google Sheets
Get information about the traffic behavior of your sites with this Google Sheets report template. With it you will get a "Post Click" analysis showing you the performance of your PPC campaigns comparing them with other media. You will also be able to see breakdowns of traffic by month and by device.
- Traffic report template for Google Sheets
This report template will show you what your key metrics are, the volume of traffic for your different segments and the number of users per medium and per month. In the same way, it will show you which are the 20 main sources of traffic along with the landing pages, which will allow you to have an in-depth analysis of the traffic on your sites.
- Ecommerce Report Google Sheets Template
This Google Sheets template is a must-have for any ecommerce platform. It will provide you with an in-depth analysis of traffic, transaction numbers and revenues, as well as which are the best performing products and channels. This report will also show you which demographics worked best for your business allowing you to better analyze your site.
- Cohort Analysis Report Google Sheets Template
Cohort analysis is one of the most actionable reports in Google Analytics which can be done in a matter of minutes with this Google Sheets template. This panel includes month-to-month retention rates, retention rates in different segments, and number of admissions per cohort.
- YoY Comparison Google Sheets Template
Get an overview of the biggest traffic trends with this Google Analytics YoY Comparison Template for Google Sheets. In it you can select any metric you want to track to see its interannual changes in both users and sessions, as well as the PPC and total value of the goal. Here you will find more than 30 options to choose from.
18. Yandex Metrica overview template for Google Data Studio
Get an overview of your traffic behavior on Yandex Metrica with this Data Studio-based template. Here you can see the performance of key metrics, the breakdown of the traffic source and the origin of the visitors.
Report templates for social networks
- Facebook Management Report Template for Google Sheets
For many businesses, a well-built Facebook page is a great way to drive traffic to their products or services. For them, this Google Sheets template will provide them with detailed information about comments, follower trends and statistics of your page.
- Facebook Detailed Report Template for Google Data Studio.
This Data Studio template consists of 3 parts: an overview, page / follower analysis, and a post analysis. From the first page, you'll see how your content is performing overall and how many people become followers. The second page will show you the demographics of your followers and the last part will focus on how the audience interacts with your posts.
- Instagram Insights Report Template for Google Data Studio
Advertising on Instagram is changing gears with more and more companies creating profiles on this social network. Consequently, and for your profile to be attractive, you must deliver content on a regular basis. This Instagram dashboard for Google Data Studio will help you with this task by giving you all the information you need about your posts and followers so that you can improve the performance of your page.
I really hope you find the templates in this article useful and if you want to customize and add more data to them, keep in mind that you can start a free trial of Supermetrics for Google Sheets or Supermetrics for Data Studio, and thus dedicate more to adding value and analyzing the information, than to collecting it.
