How can I improve: My Landing Pages?

Continuing with the previous article «How can I improve: My Text Ads«In this article I am going to discuss a vital issue in any PPC campaign: Our Landing Page.

Getting qualified traffic is only half the game, the other half is in the hands of our landing page and our site in general, hence the importance of defining which landing pages we will use and how we will optimize them over time.

These are some Best Practices to improve your Landing Pages

1) Make the title visible and relevant to users:

Include your most important benefits in a highly visible way and try to use any of the keywords used in the ad to let the visitor know that they are on the correct page.

2) Don't fill the page with text

People do not have the time or patience to read a lot of text and in fact the most common thing is to simply scan the page looking for something interesting.

A good landing page has the right and necessary text, highlighting very relevant information such as possible discounts, benefits, features, etc. to ensure that the visitor does not stop reading them.

3) Keep it clean and simple

Using an excessive amount of offers, products, services, calls to action or even abusing images can confuse visitors.

Ideally, a landing page is used to offer a single type of product or service and the visitor is asked to perform a single action (registration, purchase, download, etc).

4) Simplify contact forms

Nothing is more cumbersome than having to complete a list of mandatory fields that seems to be infinite just to ask a question about a product / service in which we are interested.

The less data we initially request with our forms, the better response we will get, the other data can be obtained in a second step by personally contacting the potential client.

5) Test constantly

In the same way that a / b or multivariate tests are carried out to determine which ads have better CTR or CR, which biddings represent better performance and others, tests must be carried out between different types of landing pages to improve our conversion rate.

You can see other very good tips in this PPC Hero article: Landing Page Best Practices

And what are your considerations when improving a landing page? 😉