Step by Step: Create Click Ads to WhatsApp in Ads Manager

Lately I have been asked how to make announcements to get more messages on WhatsApp. For this reason I want to share this step by step with you, so that you can get the most out of this tool.

First of all, it is important that you know that these ads cannot be targeted to WhatsApp user accounts, that is, it is necessary to have a company WhatsApp account, to do so it is necessary to have an Android cell phone, since the application does not available on iOS. To download it click this link.

Second, it is necessary to connect the WhatsApp account to the Facebook page of the same business, that is, they have to be linked. I suggest that to carry out this operation, the Facebook page belongs to a commercial administrator and you have administrator level on the page.

To connect your WhatsApp Business account to your Facebook page:

In the Message destination section, select Connect WhatsApp Business account.

Select Add an existing account.

Select the country code and enter the phone number of the WhatsApp account
and click "Submit Code".

Enter the verification code that was sent to your phone and click "Confirm."

Types of objectives that you can choose to select the option to click on WhatsApp:

At the moment, the feature is available for the following purposes: Messages, Traffic, Conversions (on website) and Interaction with the publication.

When creating your ad, you first select the option that best suits you from those mentioned above.

Later, in the "Message destination" section, select WhatsApp.

The next step would be to select the users we want to reach. Something very important to know is that you cannot create click ads to WhatsApp aimed at minors.

Finally, select the budget, calendar and advertising piece to distribute.

I hope this information is helpful to you and if you tried this ability of the tool, tell us about your experience.