Immersive brand experiences in Youtube and Display ads

As augmented reality grows as an audiovisual medium, many brands take advantage of these tools to tell their users more enriching and engaging “stories” about their products, through immersive brand experiences.

Google recently introduced its “Augmented Reality” (Augmented Reality) tool to the search engine and made improvements to its platform for youtubers ARCore, in order to allow them to create more immersive experiences. Similarly, Google recently launched its augmented reality tool for YouTube, as well as 3D images for Display ads.

How does YouTube help users to choose the color of their next lipstick?

Many users follow famous YouTubers looking for help choosing the next products to buy. In this way, many brands have partnered with these content creators to connect with their audiences and thus create, with the use of augmented reality, more personalized experiences for their users.

In this way, Google introduces its augmented reality interface "Beauty Try-On" which allows users to try on their makeup while watching the video of a certain influencer. Using these tools, Beauty Try-On offers realistic product samples that work on a wide variety of skin tones.

MAC Cosmetics is the first brand to partner with FameBit (YouTube's content creator platform) to launch the first Beauty Try-On campaign. Using this new format, brands like MAC can take advantage of the power of influence of content creators and in turn measure the results of this action in real time.

In a previous test carried out earlier this year with various makeup brands, 30 % of users were able to activate the augmented reality tool from their YouTube application for iOS. There they spent an average of 80 seconds testing the different shades of lipstick.

Three-dimensional images in Display ads.

Through Swirl, Google's immersive display platform, a huge door to creativity is opening for brands to communicate. What this tool does is allow advertisers to bring three-dimensional pieces to their display ads in the web version, which allows users to be better informed before they make their purchase. Within the interface functions it is possible to zoom in or out of the image, rotate the product or play a certain animation.

To help advertisers easily set up, edit and serve high-quality and realistic ads, Google has introduced its 3D platform, Poly. This tool allows easy editing on 3D objects, including new ways to animate the object in question, customize backgrounds, and add realistic reflections.

These new tools are available to brands and advertisers, which will help them create more attractive, informative and ultimately more effective content when it comes to generating sales. If you are interested in learning more, I leave you the link that Google offers with tips for you to start. Share your experiences in the comments section and let me know if you have had a chance to use these tools.