The importance of Backlinks
A backlink is the mechanism by which a website is associated with your pages. These links are important as they serve to cite a third party or to expand the information on a topic of interest to your audience. Whatever the reason why the owner of a site uses backlinks, we can affirm that the use of this practice contributes to improving the SEO of your website in the long term.
Below I will delve into this topic and some of the reasons why backlinks are important.
Search engines find new pages from the backlinks.
Have you noticed that when you search for restaurants on Google, options appear in your city? This is partly due to the fact that the websites of these places are sometimes connected to each other by some type of link, which makes the search engine identify them as "similar".
This is one of the main reasons that backlinks are important, as search engines like Google use these patterns to find new pages. This occurs as search engine algorithms crawl, find, and index the pages of websites that use these backlinks. It is in this way that users can find a business, if it has correctly configured links to other pages in its field.
To take advantage of this link building system, you need to link your site to well-established pages with good credibility. This process allows you to index your pages at a higher speed and improve the positioning in the search engine results.
Backlinks are an indicator of reputation.
Internal links are important, as they are used by search engines to position a site on their results page. This is how backlinks work as a reputation tool, making users be directed to the most popular pages. In this way, search engines estimate that these sites, which have a greater amount of backlinks, are reliable and deserve to occupy the first places of the search results.
In the same way that we prefer to buy from a recognized business, where people would be able to line up to enter, backlinks are that reference metric in which search engines know that a page is relevant to many other sites.
If your website sells food and grooming products for pets and has a strong base of backlinks created, coming from your suppliers or news portals in that segment, users will tend to think that the information you provide is of quality.
If other sites within your segment link to your content, this will give your audience the impression that you are offering value. In the opposite sense, if you fill your pages with links to topics that are not related to your industry, you can generate distrust in your website visitors, as well as in search engines.
Backlinks can bring traffic to your website.
Since engines rely on backlinks to find new pages and highlight those with better reputations, it is to be expected that if your site has quality links, you will increase traffic to your website. When you have a well-configured backlink profile, there is a good chance that the search engines will identify your site as one of those with good credibility and you will be ranked at the top of the search results, which will make your site a visible to more people.
To conclude, backlinks are very important to improve your SEO efforts, as search engines use them to find new sites, as well as to position your pages in search rankings. Backlinks can also increase the credibility and relevance of your site, which will attract more visitors to your pages. If you have not considered the use of these links, I recommend that you incorporate it into your optimization practices and you will surely see the results in the long term.
