Increase your reach by organizing paid Facebook online events

Due to the isolation measures generated in many countries in the region, as a measure to counteract the advance of COVID-19, many businesses are looking for new ways to connect with their audiences, taking advantage of Facebook's paid online events. 

And it is not for less. The relationships established by brands with their users are more important than ever and this tool, which was already active before the pandemic, has been the answer for many users to find the closeness they were looking for with their brands. 

What does it consist of? The paid online events tool is nothing more than a derivation of the well-known Facebook events platform with the difference that in this case, in order to attend, it is necessary for users to pay the contribution determined by the organizer or host. All this in exchange for an experience organized by the creator of the event to connect with their clients. 

In order to make the most of this tool, it is very important that you can update it according to your business model. For example, if you have a restaurant and you are not being able to serve as many customers as before, you can organize an online event in which a chef shows his most popular recipes. You can have users buy their own ingredients or you can send them a package yourself, prior to the event. 

This type of action will help you generate movement with something related to your industry and in turn obtain a benefit from the marketing of the event. You just have to think about how to adapt it to your brand so that you can boost your business.

If you want to create a paid online event, you must first check what the requirements that you must fulfill, for later set preferences and finally when you are creating your event, in the "admission" section, choose the price you are going to charge for the attendance. 

How to do a live event?

When making your broadcast, you have the option of creating a live event from Facebook Live, in which you can read and answer the questions asked by the attendees of your event. You can broadcast directly from your computer or from a cell phone. To know the key elements that will help you to have a correct development in your transmission, I invite you to review this Facebook Live guide, where you will find in detail any questions you have about the platform. 

In the same way, I recommend that you take into account the following points, which are very helpful when making a live broadcast:

• Vary the visuals for each broadcast. This will give your audience an added boost to pay more attention to your broadcast. 
• Use a wireless microphone. This will avoid annoying noise generated by the cable and will allow you to move in your environment to offer a better audio experience. 
• Lock your camera's focus and exposure. This will prevent the image from blurring if you move in your presentation. 
• Activate the "Do not disturb" function. 
• Get the necessary rights to the music you use. This will allow you that in the future, you do not have to pay royalties that you did not have contemplated. 

Another option available within Facebook for you to make a transmission in which your attendees can interact more actively, is the function of Messenger rooms. Once you are in there, you will be able to communicate more easily with people and they with you. The only limitation you have in this option is that the number of attendees cannot exceed 40 people. However, unlike platforms like Zoom, it has no usage time limit. 

To enter and invite users, you can create a link with which your attendees can attend your event at the time you indicate. In addition, it is not necessary for users to have a Facebook or Instagram account to participate in this option. 

Increase the number of attendees to your event, as well as the followers of your accounts. 

Paid online events, in addition to being a very good tool to communicate with your audience and obtain a profit in return, also allow you to increase your reach to new users who do not know your brand. This is how Facebook events are an excellent opportunity for more users to get to know you and interact with you.

To spread your event among as many people as possible, I recommend that you take the following into account:

• Invite the followers of your page: It is important that the first audience you try to reach is the one that already knows you. This maximizes the chances of generating a conversion, since other users who may be interested but do not know you, will have to go through more stages within a sales funnel to attend your event.  
• Add a co-host to your event: Partnering with another brand that offers complementary products to yours can enhance the outcome of your event. For example, if you have a cheese business, you can partner with a sommelier and do an online tasting. This combination of complementary products will contribute to the development of your event and to the improvement of the scope. 
• Promote your event on other platforms: The more places advertise your event, the better. While it may also require more preparation, parts, and budget, it is necessary for you to make the most of your event time. 
• Offer exclusive content for participants: In order to motivate your event attendees, you can reward them with differential treatment for their participation. This can include a recording of the event broadcast, discounts on your products, or future events.