Increase your sales with the new functions for Smart Shopping campaigns

The way people buy is constantly evolving and changing, accompanying dynamic market conditions. An example of this is the trend towards online shopping generated during the pandemic and which is expected to continue to some extent, even after the social distancing measures have ended. 

As shoppers migrate to online platforms to make their purchases, Smart Shopping campaigns are helping advertisers optimize their campaigns in real time across Google platforms, including Search, Images, YouTube, and millions of sites and applications.

This optimization consists of showing the products to the correct customers, at the exact time and based on unpredictable fluctuations in demand. In this way, Google is generating better campaigns that offer a new objective and more visual resources that help them stand out.

Get new customers with Smart Shopping campaigns 

As consumers are adapting to a digital lifestyle, being in front of your customers at the right time is more important today than ever. That's why to optimize sales, Smart Shopping Campaigns help guide consumers toward acquisition by allowing advertisers to add conversion value to new customer sales. 

According to the ad platform, merchants who participated in the beta version of this Google program have seen good results. For example, the cosmetics brand IT Cosmetics, added the new acquisition target in its Smart Shopping campaign and saw an increase in 188% on sales gained from new customers. 

Show your brand and your products in more visually striking ways

Just as Smart Shopping Campaigns can optimize your bids and locations, the format in which your products are presented also responds to the needs of your customers. It is in this way that Google is adding more attractive visual forms, to help consumers discover, explore and filter options more easily.

For example, let's say a consumer is browsing the web and in apps, looking for ideas for buying furniture. It is likely that while browsing, Google will show you a video ad on the Display network of one of your Smart Shopping Campaigns.

After a while and after some research, the consumer is likely to filter their choices and start looking specifically for "Design Chairs". From this point on, the user should have a more immersive and interactive experience with a carousel of your most relevant products.

Similarly, when a user is ready to buy, they can see annotations that help them make a purchase decision with good information. For example, an advertiser can highlight "Fast and free shipping" from Google Search (available only in the USA). In this way, advertisers who actively display this feature can appear more times in front of their potential buyers.

Thanks to the Smart Shopping Campaigns you can also highlight promotions of your products to persuade your consumers later to buy your products.

Smart Shopping Campaigns can be tailored to your goals as an advertiser, whether you want to increase your revenue, get more customers, or improve your sales. That is why I recommend that you carry out a campaign and try the available video tools, immersive product images and special offers since they will surely help to make the process of discovering your products easier and therefore improve your online sales.