Meet the new Google Analytics

Millions of businesses, large or small, rely on Google Analytics to understand their users' preferences and create better experiences for them. With more ecommerce platforms moving online and more businesses under increasing pressure to enforce their budgets, the statistics from the Analytics tool are becoming more and more important. 

However, changes in user behavior and changes in industry privacy standards mean that advertisers need better statistical measurement tools. 

To help improve the performance of advertisers' long-term marketing efforts, Google is creating a smarter Analytics tool for measurement in apps and web pages. For this, the tool has incorporated machine learning into its core in order to automatically navigate useful statistics, which will allow you to obtain a complete understanding of what users do across all platforms. 

In addition, in this update, the priority is placed on the privacy of the users, so you can trust Analytics as the industry changes, in relation to restrictions on cookies and identifiers. That is why I recommend that you get the most out of this Analytics tool and thus obtain the information you need to move to the next level. 

Smart statistics to improve your Marketing decisions and obtain better results

By applying the advances in machine learning from Google, the new Analytics tool can automatically alert you to significant trends in your data, such as increases in the views of your products, based on new user needs. It also helps you anticipate future actions that your audience could take, as well as calculate the life cycle of your customers so that you can efficiently invest in retaining them. 

Similarly, the new Analytics tool is adding predictive metrics such as the profit potential of your efforts on a specific group of consumers. This allows you to build audiences to reach higher value customers and run analytics to better understand why some customers are more likely than others to consume your offering.

With new integrations in Google marketing products, learning about your campaigns is very important to improve the results of your efforts. A deeper integration with Google Ads, for example, allows you to create audiences that can reach users with better experiences, that bring them closer to your business.

The new approach also allows you to address the requests that advertisers have made over time. This is because the new Analytics can measure the interactions of applications and web pages at the same time, it can include YouTube conversions that occur in the application and on computers. Seeing these conversions obtained through paid and organic channels will allow you to understand the impact of all your marketing efforts.

Learn more about how your customers interact with your business

The new Analytics gives you measurements based on your customers, rather than fragmenting them by device or platform. This is how this platform uses multiple identity spaces, including the advertiser's user identifier and the unique signals of Google users who chose to receive personalized ads, so that you better understand how your users interact with your brand. For example, you can find out if your customers discover your business from an advertisement on the web, then install your application and make a purchase there.

With all this, you can have a better understanding of how your customers behave throughout their life cycle. This is very important when you need to quickly make changes when attracting and retaining your customers.

In order for you to easily obtain data from your campaigns, the new platform reorganized the reports so that you can intuitively find statistics based on the part of the life cycle of your clients that interests you the most. For example, you can see in your acquisition report in which channels you get new customers, and then understand the actions they take, whether they just visit your site or convert.

Work with the long term in mind

Now is the time to learn smart information, so you can get the most out of your campaigns. This will also help you respond to the expectations of your customers, keep up with changes in the technological standards of the use of privacy.

With this new approach to data controls, you can better manage how you collect, retain, and use your Analytics data. In addition, having more specific controls for ad personalization allows you to choose when to use your data to optimize and measure your ads. In addition, the platform continues to allow users to control what information they share with Google Analytics about their activity.

As the technology landscape continues to evolve, the new Analytics is designed to adapt to the future with or without the use of cookies or identifiers. This is possible as it uses a flexible measurement approach and in the future will include modeling to fill in places where the data may be incomplete. This means that you can rely on this tool to measure your marketing results and meet the needs of your customers.

Conclution

Taking measurements of your information is a necessary step to optimize your site and obtain clients. That is why I recommend that you get the most out of Google Analytics and that from the information you obtain you can give your audience what they need most.