New Book: Office Policies and Budget Battles

As promised is a debt, I leave you one more mini eBook from Anne Holland's series of publications for Which Test Won.

This time the mini Ebook is about how to overcome office policies and budget battles to carry out our Online Marketing projects and more specifically Split Testing.

Some of the topics presented are:

1) How to convince your boss that A / B Testing is worth investing in

2) How to interact with the other departments involved in decisions

3) What information to include in the presentation of the results to make an impact without boring anyone

A book of only 10 pages but that fulfills its objective VERY well, the good and brief… twice good.

You can download it from the Online Marketing Books section:  Online Marketing Books