Possible topics for the SEO Talk on 12/27

I was thinking about the topics I could talk about in the end of the year talk that we are organizing with @chicaseo for December 27 thanks to the good response of the talk he organized @fabianfigueredo together with her in which I had the opportunity to participate.

These are the two topics that I propose on my part:

1- Search Engines: This topic would be more oriented to beginners or people who feel curious about the subject, in it I will explain a little history of search engines, their basic operation and also the operation of search engines. crawlers.

- A brief history of search engines

- What is a search engine?

- Crawlers

- Basic optimization tips

2- Long Tail Theory: The content of this topic may be intermediate, I am going to explain what the original long-tail theory of electronic commerce consists of and then how this same theory can be applied to searches carried out by users on the internet.

- Where does it come from

- Pareto Principle and Zipf's Law

- Broad Head vs. Long tail

- Characteristics of long tail keywords

- Useful tools to discover long tail keywords

- Conclution

I would like you to give me your opinion or suggest other topics, either for me or if you yourself want to talk about something in the chat, as long as it is related to everything that is the Internet there is no problem if it gets a little out of the way SEO theme.

Greetings and do not forget to register HERE