Seminar: Performance Marketing applied to Inbound
This Thursday 24th, the seminar "Performance Techniques applied to Inbound Marketing" will be held in Buenos Aires, of which I will be a part as a Web Analytics speaker alongside Jonathan Baldovino.
The seminar stands out for its practicality, since the concepts can be applied quickly and with them improve the results obtained from your website.
The topics to be developed are:
Organize the Inbound strategy
- Introduction to Online Performance Marketing
- How to develop flowcharts (UX)
- Integration of elements of the digital ecosystem
- Philosophy «choose your own adventure»
- Practical activity
Conversion Rate Optimization
- Introduction Conversion Rate Optimization
- Business people
- Mockup development
- Good optimization practices
- Understanding user psychology
- Relevance factors
- Practical exercise
Web Analytics
- Why be "data driven"
- Metrics vs KPIs
- Definition of objectives
- Tools
- Intro Google Analytics
- Essential reports
- Dashboard creation
- Goal creation
- Advanced measurement with Google Analytics
You can see more information at the following link: Performance Marketing seminar applied to Inbound
I wait for you! 🙂
