SEO 101: The importance of fresh content in web positioning

If there is something that we all pay a lot of importance to, it is link building, using our meta tags correctly and doing a good analysis of which keywords are going to help us attract qualified traffic in our web positioning efforts.

However, where many companies fail is in develop a strategy to create fresh content To update your website with some regularity, sometimes hundreds or thousands of dollars are spent to create a website design but it fails in those aspects that are so basic today, even worse if you do not even consider what they are going to be your content sources before launching the site.

Nowadays launching a site with 4 or 5 static internal pages that are not updated is practically never a doomed to failure.

Adding unique content to your website on a regular basis is one of the easiest and cheapest ways to get quality traffic for a long time and rank well in search engines for longtail keywords (We are going to talk about the Longtail theory in subsequent articles).

For a company it is best to hire a content writer for websites specialized in SEO to write a certain amount of articles per month, the good thing about hiring a professional writer is that, if he is a good writer, the keywords are used in a very natural way.

For most webmasters hiring a writer is not profitable, so if you have trouble creating content on a regular basis, don't be afraid to ask for advice.