Social channel integration strategies
Integrating the communications of your social channels allows your audience to connect and interact in many ways with your brand. To achieve this you must create more opportunities for your users to share and promote your content and your products.
This integration consists of connecting your profiles on social networks with your website, your email and other social channels.
Because it is important?
To begin with, it is important to understand social channel integration as an extension of your marketing strategy. This is generally accomplished in two ways:
- Directing your audience on social networks towards your website.
- Allowing your profiles in networks to be available accessible from your website.
The integration of your communication channels helps you achieve a series of objectives, such as increasing the recognition of your brand. In turn, this allows you to improve user interaction with your brand, which contributes to increasing the size of your audience on social networks.
Strategies for your website Add social media links to share your blog posts
When making a post on a blog it is important that it be easy to share on networks, so that if users liked your article they do not have to copy and paste a link. This is how configuring some of these buttons, depending on the social networks you use, can be very useful.
I recommend that these buttons are visible to the user and that you place them both at the beginning and at the end of your article or page. If you want to know more about how to implement these buttons, I leave you a list with some plugins that can help you.
- Add posts from your social networks to your website
A great way to combine your social media efforts and your website is to include a space with your social media posts.
For example Ferrari, in addition to adding their publications on their site, has a button available inviting visitors to their page to follow them on social networks.
Usually this type of integrations show the latest posts from an Instagram or Facebook profile. However, you can show content that is displayed on networks based on a particular hashtag where both your publications and those of users who mention a certain keyword will be seen.
The clothing brand Life Is Good, uses the hashtag #optimism for such publications to appear on its page. This can allow you a much more active website, although on the other hand you lose control of the type of content that is displayed on your website, which can be negative at any given time if the images are not according to the parameters of your brand.
On the positive side, users who want to appear on your website with your brand's hashtag could do so, which helps greatly improve your audience's interactions with your brand.
If you want to know how to get the publications of your networks on your website, I leave you some plugins so that you can choose the one that best suits your site.
- Create the option to enter your site with a social network
Have you ever entered a site that offers you the option to access through a Google, Facebook or Twitter account? Well, these are some of the social networks with which you can register on a page and thus generate your login.
This type of access to a site has proven to be one of the most preferred by users and is also an excellent way to integrate your social channels with your page. If you want to get more users to sign up and consume your content, consider switching to this type of quick login where your audience does not have to enter a password or endless personal data. Remember that every step counts in making life easier for your audience.
A recent survey It showed that more than half of website subscribers use google as their social login network, so I recommend that you keep it on your radar. If you want to implement or change this on your website, I leave you some plugins for you to start:
Email Marketing Strategies Create social media buttons at the bottom of your email piece
Your email pieces are the perfect place to add your social media profiles. Just like on your website, these buttons can go to both the beginning and the end of your piece.
However, in most cases these social media icons are at the end of the email so that readers focus their attention on the message you want to convey. In this case, Mailchimp or any other email piece delivery tool can help you set it up.
- Remember your site's subscribers and give them an incentive every so often to stay connected with your brand
An excellent tactic to integrate your social channels is to send communications highlighting what happens in the profiles of your networks. In this way you can get some of your loyal subscribers to be part of your fan base as well.
Remember that beyond just looking for new followers, your email piece should be a snapshot of what your subscribers will find on your profile so that the user who is really interested can see the value they get from receiving your content.
Complement this action with a very good instagram profile or the network you want to take your users to and you will have followers to whom you can give special communications.
- Boost your social media campaigns with mass messages
If your brand runs contests, surveys or if you occasionally seek information on how your users interact with a post on your blog, you can make mass communications by email to promote your action among all your subscribers.
The objective of this communication is that you manage to reach as many users as possible so that you achieve a better result from your marketing actions.
For example, an excellent excuse to communicate your contest is to talk about the prize and in this way invite that captive audience on your mailing list to participate. Doing this can help your subscribers know your social profiles and increase the open rate of your next email marketing actions.
Conclution
Remember that each marketing action alone is nothing more than a marketing tactic, but when combined with other actions and responding to a larger objective, it is part of a strategy. Keep this in mind when planning your communications and you will see that integrating your social media profiles with your website and your email communications contributes to improving the overall performance of your brand.
