Supermetrics Review: Is It Worth It?

After having worked in different agencies and in my experience as an independent consultant, I have been able to observe how the task of making reports can be very time consuming. For a report to add real value, it must be able to show information from all the channels in which the company is investing, that is, it must be comprehensive. And in addition, the reading of this data must have a friendly and easy-to-understand aspect.

This will make it necessary to manually collect data from each platform, to prepare tables and graphs so that the KPIs can be clearly seen, and the KPIs are correlated across all platforms.

Unfortunately, all this artisan work is time that could be better invested in data analysis, and not in information gathering.

For this reason, I have started a search for platforms that can make my time more efficient, and I want to tell you my opinion about Supermetrics.

It is simple to use. It does not require software download or complex configurations as it is an add-on for Google Sheets. This means that you no longer have to import or export files.

Versatile. It allows integration with 40 platforms, the most important are included: Google Analytics, Google Ads, Facebook Ads and Insights, Twitter and Bing Ads.

It allows you to compare not only information from different channels but also from different accounts within the same channel, this is especially useful when a customer has multiple accounts for different locations.

In addition to being very satisfied with the general result of Supermetrics, by integrating with Google Data Studio, it is even more interesting. Dashboards and automatic alerts based on high or low performance can be generated. In addition, you can set the sending of automatic emails with results. For all this, Supermetrics is a more than efficient help in maintaining the quality of our work and ensuring the best possible ROI for our clients.

In short, is it worth it? absolutely. That is why I share my opinion on the use of the platform. I think it is an excellent tool to make life easier for us. If you tried it, tell me your experience, what uses did you give it?

If you are interested in trying Supermetrics, you can access a free trial by doing Click here