The typical mistake of the first-time internet company: not having goals
Let's imagine the following scene of when the phone rings in an office and the following conversation takes place (obviously the conversation is shortened and a couple of meetings with the client are skipped, but it sums up the idea on which the article is going to focus):
- Hello, our company is interested in having its own website
- Perfect sir, have you decided what plan you want?
- Yes, we want plan "A".
- Very well, send me the content you want to include for the sections "Home", "The Company", "Our Services" and "Contact" and the page will be finished in 2 to 3 weeks.
- Thank you very much, the information will be sent shortly.
- Good bye Good Day.
There would be nothing wrong with this scene if it happened as a kind of anecdote with some affectionate nostalgia remembering how business used to be while having coffee with colleagues from the office and laughing, something like when remembering the legendary Super Nintendo , VHS or an innocent love from the past.
BUT the bad thing is that this scene happens for many companies in the middle of 2009 and they do not think to do anything about it in 2010 and that is not something corresponding, as my mother would say: "At this point in the championship".
"Having a website" is no longer as new as it was in the late 90s or even for many markets in the early 2000s and is of almost no use per se, many times I saw myself in front of scenes as desolate as throwing a glass of water into the sea and the feeling of helplessness is terrible.
The problem is the lack of a short, medium and long term plan, a plan that ensures the return on investment for the client and not simply launching a website or blog to the air without any objective.
This is where the Online Marketer comes into action to guide the clientFor many projects, social media may be sufficient, for others a basic site and PPC and in some cases it is necessary to find ways to generate content on a constant basis, a solid SEO plan and complement with various other means.
Each project is different and there are currently different channels and means to satisfy different types of needs and objectives.
The most important thing is precisely that, setting specific objectives and then establishing the steps to follow to carry them out, I realized that it is a standard for companies that are just taking their first steps on the Internet to see the objective of having a website, a blog or an account on social networks to "be present."
But those are not goals in themselves, but means and ways to achieve the real goals.
Launching something with no concrete objectives and then trying to shape the objectives on the fly usually involves a redesign of basically every aspect of the campaign, which is always chaotic and leads to an unnecessary double investment by the company that cannot be explained why they spent so much money without still seeing a single penny returned.
I have already seen many companies fail on the internet and others destined to fail online from the beginning only due to lack of knowledge who to turn to and a basic understanding of what all this is about promoting products or services on the internet.
What I would hate the most is for a person or business to blame the internet for their online failure or to give up before they actually start to get it right.
I live off the Internet and many of the significant things in my life happened thanks to it ... if they mess with the internet, they mess with me.
That is why I plan to start talking about that topic on my blog and why not? Maybe soon launch an orientation course for entrepreneurs who want to start on the Internet.
We all make or make mistakes, the important thing is to know how to fall 7 times and get up 8, learn from each mistake and really take advantage of that knowledge acquired through experience.
