Tips for Facebook Ads

I recently started to evaluate the possibilities that Facebook Ads offers and I really believe that as with Adwords, you need to spend a good amount of time understanding the platform to get the most out of it.

I know of several positive and not "so positive" experiences with Facebook Ads, but conclusions cannot be reached until the understanding of how this advertising platform works is deepened, since without experience and knowledge even Adwords is not profitable.

Facebook Ads and Social % metrics

The metrics used by Facebook Ads are basically the same as most PPC platforms (impressions, clicks, CTR, CPC, etc.) and it introduces a new metric that they called "Social %".

The Social % indicates the percentage of impressions where the user viewed the advertisement and at least 1 of their friends marked the promoted page, event or application as a "like".

Designing the ads

A particular feature of Facebook text ads is that all ads require an image. The image should refer to our product / service and even better if it is directly related to the ad text.

The size for Facebook ad images varies from "110 x 72" to "110 x 80" pixels according to the type of ad being displayed. Ads and ad images are automatically adapted to the type of ad being displayed.

The titles of the Facebook ads allow us up to 25 characters of text and the body of the ad up to 135, giving us more space to expand the message than the body of the Adwords text ads (2 lines of 35 characters each).

Targeting Options

Facebook Ads provides an interesting set of targeting options for your ads, including.

Location: One of the most classic targeting options for most PPC platforms, we can segment the exposure of our ads by country, province, city, etc.

When choosing a city you have the option of choosing a radius of 10, 25 or 50 miles around that city to expand the exposure of the ad to areas that could be relevant.

Demographic: This is where Facebook Ads gets interesting, since it allows segmenting the exposure of ads by demographic data such as age and gender.

Interests: This option goes one step further and allows segmenting according to the interests and tastes of the users. When you start writing a keyword, group options and topics to choose from are displayed.

Connections on Facebook: Now with this option we go even one step further and we can segment our ads for those users who are already involved with certain pages, events or applications and also to the connections of those users.

Advanced Orientation: The various advanced targeting options include criteria such as birthday, relationship status, education levels, and job type.

With all these options well implemented, it is possible to segment the public in such a way that the budget can be used to the maximum.

Personally, I still don't have much experience with Facebook but I am looking to acquire a lot in the coming months, And what experience do you have with Facebook Ads? 😉