Top 5: Web Positioning Factors

Today's article comes from the hand of SEOmoz, every two years the people of SEOmoz survey SEO professionals from different countries and make them put a score of more than 100 ranking factors to determine the relevance Y trends each.

I share with you the top 5 of both positive and negative results.

Top 5 Positive Factors of Web Positioning

1- Anchor Text of external links with keywords (73% - Very important)

2- Popularity of external links, quality and quantity (71% - Very important)

3- Diversity of link sources, links from different domains (67% - Very important)

4- Keywords used in the title tag (66% - Very important)

5- Reliability of the domain that links us based on the distance from trusted domains (66% - Very important)

Top 5 Negative Factors of Web Positioning

1- Cloaking with manipulative intentions (66% - Very important)

2- Acquisition of links from sellers of known links (56% - Very important)

3- Link from our site to spam pages (51% - moderate importance)

4- Cloaking with User Agent (51% - moderate importance)

5- Frequent server crashes and inaccessibility (51% - moderate importance)

Factors in general

24% - Domain trust and authority

22% - Specific page link popularity

20% - Anchor Text of external links

15% - On-page use of keywords

7% - Traffic data and CTR

6% - Social Chart Metrics

5% - Domain registration and hosting data

You can see more detailed information here: SEOmoz Additional Data