What can we learn from Casinos and the Adult Industry?
I usually only write one article per day, but I read one article from The Net Effect (a magazine about Online Marketing) by StomperNet It blew my mind and inspired me to write my point of view on it.
It is well known that Casinos and the "Adult Industry" (to use a euphemism) were always at the forefront of the Internet as a sales channel, although Amazon created the first massive affiliate program, there were already sites in these industries that they rewarded those who got them traffic and sales with commissions.
Although we may not have the same resources as SEOs and Online Marketers who work for companies dedicated to these industries, we can learn a lot from them. His techniques tend to be Black Hat, but the positive can always be rescued.
The Casinos and the Long Tail
Casinos and gambling sites are also moving towards the Long Tail due to the great competition that exists in that market, although according to @johnhutson (who helped the writer of the original article) the most generic keywords are not entirely forgotten, now gambling sites are leaning more and more to the Long Tail.
The idea is to widen the range of keywords as much as possible and focus on getting qualified traffic.
How do betting sites rank?
The most used tactic by betting sites to position themselves is to buy links that seem natural, but instead of doing it in the old school style through forums and link buying companies that are already known by Google, They resort to privately contacting webmasters specifying what type of content and anchor text they want for their links.
Although in the past the most common was to buy links in the sidebars, footers or blogroll, that practice is already extinct for the best SEOs ... the context and relevance of the text that surrounds the link is VERY important to determine its value.
Another technique they use is to mix their links with no-follow links, since not having no-follow links to our site can seem very suspicious in the eyes of Google. It should be clarified that although it is a practice among those SEOs for fear of banning, it is not proven.
Although buying links in this way is not something very "ethical", it is worth highlighting the importance given to the relevance and coherence of the link within the text ... link is better in content than hundreds anywhere.
What can we learn from adult sites?
As for how to increase conversions on our site and how to get someone to become a member of a paid content site this industry takes the gold medal, we have a lot to learn from their experience.
Some of the practices they use to increase conversions and keep their customers are:
1) Avoid high bounce rates by offering free content in exchange for the visitor's email address, This allows you to carry out an Email Marketing campaign at the same time that the potential client is getting to know the quality of the products.
2) Offer discounts or free access to other sites in our network, this is an added value that the buyer always appreciates a lot.
3) Creating new content regularly makes a member who pays a monthly subscription have reasons to pay it again the next month… Anyone who sells subscriptions to paid content sites (whatever the market) should do the same.
4) Expand the network of site and services, once you have a satisfied user it is easier to sell other types of services and related products ... There is no reason to lock yourself in always offering the same thing, if you know what other interests of your customers are, you can make more offers and new products.
This type of market tends to adapt quickly to new technologies that other markets take longer to incorporate, so taking a look at the techniques they use and seeing the "White Hat" side of them can put us ahead of our competition.
