Take advantage of the potential of customizable online stores on Instagram and Facebook

There are multiple tools with which you can create an online store to sell your products. However, Facebook and Instagram have a free and customizable platform, to give you a communication portal with your customers to generate sales easier and faster.

There are many virtues that this platform offers for you to create your online store, especially if you are starting your business and only have your profiles on social networks to communicate your brand. This is how Facebook and Instagram offer a single experience for both sales channels, in which you can customize the design of your site and thus give relevance to your brand, with photos in full screen.

In the same way, this online sales platform allows you to customize your collections to highlight products in an easy way. This is very useful since you can update your offer quickly, on special dates or discount seasons.

In addition, Facebook and Instagram users do not need to leave the application to visit your store, which can favor your sales since your customers will not have to wait for a new website to load to see your products.

Another very important point of this platform is that you can access users from all over the world, since with the proper implementation, practically any user of a Facebook page, an Instagram profile or Instagram Stories could see your offer.

Creating your store on Facebook, on Instagram or on both platforms will help you take a good first step in the world of digital commerce. I recommend that you evaluate which of the two social networks your audience browses so that you can optimize your communication efforts.