Facebook Lead Ads: An excellent option for SMEs
A very common problem for SMEs is not having a website or landing page optimized for mobile devices where potential customers can leave their data to receive more information. Facebook detected this need and created Facebook Lead Ads.
Facebook Lead Ads is a type of ad that combines the strength of Facebook Ads segmentation (audiences and audiences) with the inclusion of contact forms that collect contact information without the need for a mobile-optimized website.
What can I use Facebook Lead Ads for?
- If you have a newsletter you can collect data from people interested in your content
- In case of offering demos or tests, this will be the best option to generate qualified databases.
- You can also promote products or services about which users want to receive more information.
How does it work?
When users see your ads, they will find a button to request more information, once they click it instantly they will be taken to a contact form where they must leave their data to receive more information so you can collect valuable information for your business.
In this way, the time to generate interest and customer response is considerably shortened, since in just 2 clicks they will have access to information according to their needs.
The main advantages that this tool offers you are:
- Keep your audience on the Facebook platform.
- Collect valuable information for your business
- Generate valuable databases for mailing and retargeting efforts
- Improve the conversion rates of your campaigns on Facebook
Try it now and start generating these types of ads for your campaigns.
You can learn more about this tool at: https://www.facebook.com/business/a/lead-ads
