Keywords are coming to Instagram

The ability for users to search on Instagram is about to get better. Initially 6 English-speaking countries, including the United Kingdom, the United States, Ireland and Canada, will be able to use the platform to search thanks to the use of keywords.

This change will allow users to search through words and not just through hashtags or account names. For example, if you previously searched for “healthy recipes”, you could only find them through publications that had the hashtag 1TP3Healthy recipes or some similar term in the name of a user or their biography.

It is not entirely clear how this service determines what a post is about, since searching for “healthy recipes” can find cookie results, which might not seem very accurate at first.

The company is considering a series of factors, including the type of content, subtitles and the time of publication, as well as other relevant variables to help the platform find results correctly. In the same way, this search engine is powered by the use of machine learning to find the highest quality content for users.

This is a relatively big change for small content creators, since it will allow them to make themselves known in a simpler way and based on the themes that users are looking for. The company also said that only certain content would be available for searches. This means that the platform will narrow down a limited number of interests and keywords that are within the rules of the Instagram community.

This limitation of terms can stop the use that users give to this search engine, however, for the words that can be searched, it is an excellent tool for users to make better use of the platform they already use every day. .