What is Google Signals and how to activate it?

What is Google Signals?

It is the possibility of obtaining more information from users who have activated the "Personalization of ads" option and generating a comprehensive view of how these users interact with your property.

What can I achieve?

Audiences that you create in Google Analytics and publish in Google Ads can show ads from cross-device remarketing campaigns to Google users who have activated the feature.

Based on the total data of the users who have activated the Ads Personalization function, Google Analytics creates behavior models of its entire user base on different types of device. Data is based on users rather than sessions. These behavior models do not require the use of User ID views.

How can I activate it?

• You must have edit permission on the property.
• Go to "manage" and from there to the property where you want to activate Google Signals.
• Click "start", then go to the Property column> Tracking information> Data collection, and follow the instructions in the blue dialog box.
• Click on the information and activation panels> Continue.
• Select the properties and activate them.