Improve conversion rate on mobile devices

Is the conversion rate of your website in its version for mobile devices lower than in its version for desktop devices? We know that Internet users surf 70% of their time from their cell phones and the rest from computers, however the conversion rate of many businesses does not have the same trend. In fact, in many cases, only half of the conversions come from mobile devices. For this reason and knowing that more and more users surf the Internet from their cell phones, it is important to maintain a good relationship in the conversion rate on these devices.

One way you can monitor the performance of your website in its mobile version is by checking your Relative Conversion Rate or (Rel mCvR) for its acronym in English. It calculates the conversion rate on these devices in relation to the conversion rate obtained on computer websites.

A high level of traffic on your website for mobile devices with a low conversion rate, can mean a great opportunity to attract more customers.

Conversion rates for both mobile and desktop devices are mainly influenced by two parameters. The first is traffic boosters. These respond to actions from various channels, a marketing campaign or due to seasonality. The second parameter is the performance of the site obtained from the user experience and page loading speed. Either of these two factors can influence the increase or decrease of your website conversions, whether in its version for mobile devices or for computers.

Traffic boosters and seasonality do not tend to improve the Relative Conversion Rate as they affect the performance of your site in both versions. In other words, a good marketing campaign will increase conversions on both platforms, but the Relative Conversion Rate will remain stable. As you evaluate this metric over time, you will be able to see if there has been an improvement in the conversion performance of your platform in its mobile version.

To take into account when evaluating the Relative Conversion Rate

Constantly evaluate your site's conversions for both platforms. If the Relative Conversion Rate shows behavior that is out of the ordinary, check to see if this situation is due to a technical problem that caused the conversion rate to drop.

Track the Relative Conversion Rate on a weekly basis. Since this metric is based on the performance of your entire website, getting positive variations can take time. Reviewing your results on a daily basis can show variations that are too volatile, so it is preferable to observe longer periods and thus obtain a real trend.

If your business has physical premises, it is likely that the Relative Conversion Rate will never reach 100% since in these cases, websites on mobile devices are used to make inquiries about the company's products, before or during the visit to the premises. .

How to improve the Relative Conversion Rate of your website in its mobile version?

A better user experience of your site on mobile devices will lead to better results and a better Relative Conversion Rate. To achieve this, I recommend carrying out A / B tests in order to optimize its potential to the maximum. It is through these tests or tests that you get the guide of what your users want, so you will only have to adjust to it. As you evaluate the performance of your site on both platforms, especially its version for mobile devices, your Relative Conversion Rate will begin to show progress. This will allow you to take better advantage of the time that users spend on their cell phones and tablets so that they do not have to go to their computers to finalize a purchase. Tell me what is the Relative Conversion Rate of your sites and how you think you could improve the experience of your