Changes in traffic from images in Google Analytics

Google has announced a change in the way image traffic is taken and how it is going to show it in Google Analytics going forward.

Previously all traffic coming from image search results in Google was grouped as "Google / Organic" in the acquisition report in Google Analytics.

From now on this traffic will be grouped under the new name: “Google images / Organic” within the “Source / Medium” report, and it would look like this:

 We will continue to see an item for images anyway. Google.com the report ¨referral "

It is likely that when this change impacts on your platform you will have to adjust filters if you have any configured, since this change will be implemented soon.