Google Tag Manager: Taking Back Control
Keeping track of all our digital efforts can present some operational and technological complications, which is why a good Tag Management tool is essential to facilitate the process of tagging a website or mobile application for the implementation of tools, tracking of conversions, ecommerce tracking, etc.
What kind of complications are we talking about?
- Errors when entering the tracking codes.
- Long response time.
- Dependence on the pace of work of the person in charge of managing the website.
- Present navigation errors within our site.
Google Tag Manager It is currently my favorite tool for tag management, a very friendly and simple tool that allows us, by installing a single code, to track in Google Analytics, create AdWords conversions or remarketing campaigns as well as link services from other providers like Linkedin, Comscore, Adroll and more.
How does Tag Manager benefit us?
- It reduces the loading time of our website by only having a tracking code.
- Avoid generating errors when installing new codes.
- No longer depending on 100% on the person who makes the changes to the site. Google Tag Manager is self-managed.
- Have the assistance of Google to solve any problem that arises.
- Perform live tests of the new tags that we create without affecting the navigation on our website.
How do I install Tag Manager?
Implementing Google Tag Manager is very simple:
- Enter to tagmanager.google.com and create an account (you can use your Google account).
- Create your site container. Follow the 2 simple steps that the system asks you to do: name of your container and website or application where the container will be installed. The system will show a code which you must install on your website.
- Clever! Once you have the code installed, you can perform tests to verify that it is implemented correctly. From this moment on you will be able to create "labels" according to the type of monitoring you want to carry out.
Google Tag Manager is the perfect tool to have control of your tracking codes, as well as a proven platform that significantly reduces the complications that often arise.
